Selling your handmade products on your own
online store is a great way to reach a wider audience, get more sales and grow your handmade
shop. With all the features and platform available
these days, it can be a little bit hard to know what features you should focus on setting
up that are actually going to increase your sales and turn your visitors into paying customers. Today I want to talk to you about the four
features you need on your online store to get more sales and increase your revenue. The number one thing you need on your online
store is email marketing and if you have to remember only one thing from this video, it’s
that. You need to integrate some sign up forms on
your website, so that your visitors can opt in for your newsletter and you can keep in
touch with them and bring them back to your store. To do that you can use any email provider
MailerLite, MailChimp, Vovio. There’s a few out there and I can link to
it below the video and they’re all really easy to use, you don’t need to know any coding
skills to integrate on your website and that’s really the first step to a successful shop. Now that also means you need an email marketing
strategy meaning that once you’ve got all those email addresses, what are you going
to do with it and I have a free guide. Same again, I’ll link to it below the video,
go and download it, that will walk you through the process of setting up your first email
marketing campaign. The second feature that’s really crucial to
a successful store is cross selling. Cross selling is a fancy word for something
really simple, it’s a sales strategy used to get your customers to purchase more by
offering them to purchase a related item to the one they’ve already decided to buy. A great example of cross selling is the standard
McDonald order. If you’re buying a burger, the first question
they’re going to ask you is “Would you like some fries with that?” That’s a typical cross selling strategy. And if you’re using Shopify, most themes already
have this feature built in and same if you’re using WooCommerce and WordPress and not Shopify,
it’s actually already built into the software itself. So you don’t really have to worry about it
but I just want you to make sure that it’s enabled and that it’s working properly. If you want to take it one step further you
can also download some plugins and addons that will let you take the feature a little
bit further by letting you end picking the items and the cross sales that you show your
customers. Or by letting you set it to automatic meaning
that those related items are going to update automatically depending on what the visitors
have viewed on your website or what they’ve already added to their cart. The next feature is called cart recovery and
cart recovery is a really powerful tool that lets you follow up with visitors who’ve browsed
your website, put some items in their cart but didn’t finish their order meaning they
left the website and didn’t actually purchase. What you can do is send automatically an email
an hour after they left the website letting them know that, you know, your items are still
in the cart, how about coming back to the website and finishing your order now. And you’d be surprised at how many sales you
are able to recover this way and how many people are actually willing to come back to
your website and finish their order. If you’re using Shopify this feature is actually
built in to their $79 plan, I believe, you might want to check this out, it’s the case
when I’m recording this video but the pricing can always change. If you’re using WordPress and WooCommerce
there’s also a plugin that you can purchase and download and that will let you add this
feature to your store. The last essential feature that you need to
have on your online store is as simple as product reviews. Did you know that 70% of customers look at
reviews or ratings before making a final purchase? 70%, so I know a lot of people tend to disable
this feature when they’re just starting out because they think that it looks a bit weird,
if it stays empty and no one actually writes a review. But the day someone is ready to write one,
you need to have this enabled, so leave it on and make sure to ask family or customers
if they’re willing to write a product review, you can do that in a cross purchase email,
you can even entice them to do it with a discount on their next order for example. So let’s sum up, there’s four features you
need on your website. The first one is email marketing, then comes
cross selling, then cart recovery, and finally product reviews. There’s plenty more you could do and as you
grow you’ll be able to add more features to your online store but these are the four essential,
if you’re just starting out and need to know what to focus on. And if you take some time to set this up properly,
you’ll have a very solid foundation for a very successful handmade shop. If you like this video, you should check out
the free resource library on the blog at where there’s actually a guide to help you
setup your email marketing campaign and also a checklist of all the things you need to
start a successful online shop. And don’t forget to like, comment and share
this video and subscribe to the channel, where every Tuesday, I release a new video full
of useful tips for makers and handmade shop owners. Thanks for watching.