– Welcome to The Journey. I’m Nealey.
– And I’m Morgan. – And today we’re gonna
give you eight quick tips to improve your local SEO. All right Morgan before
we dive into the tips, it’s probably a good
idea to really understand what is SEO and why is it so important? – Yeah. The reason we use search engines is because they have
proven time and time again that they provide the best answers to the questions that we’re searching for and if your website doesn’t appear on the first page of the search results, then you’re nowhere. And so SEO stands for
Search Engine Optimization and it’s work that you do
to make sure that you prove to Google and other search
engines you’re the best. So for SEO, I like to use the analogy of all the work that you need to do is like a 1,000 piece puzzle. And you and all of your competitors, you all have the same puzzle and we’re trying to prove
to Google who’s the best, which one of these puzzles
is the most complete. – My puzzle’s best, definitely the best. – Yours is definitely the best. We know that. Does Google know that? We shall find out.
– Right. – But the thing is not
everyone has all 1,000 pieces. Some people are new. Some people have been
doing it for a long time and Google doesn’t necessarily care that you have all the pieces in. The thing that Google cares about is that you have more than the next guy. You could have maybe 10 pieces and if you’re in not a very
competitive space then yeah, you’re going to appear on the first page. So these eight tips that
we’re going to talk about are going to help you to
start putting those pieces in to get started on your SEO
journey for local businesses. – Perfect, so let’s jump into the tips. What’s tip number one? – Tip number one for local businesses. Everybody needs this is you need to create or claim your Google My Business Profile. Google My Business is this
tool that Google has created that allows users to see all
of your business information in one place. We did a video all about
this so go check it out so you can deep dive but basically, if you don’t have a profile,
you need to go create one and if you haven’t claimed your profile meaning that your profile exists but you didn’t necessarily do
it or some user created that, you need to claim it
so that you can update it with all the right information. – Right. You need to make sure
it’s in your control. Don’t let it out to the
world for anyone to add. It’s yours. – So tip number two is that you need to optimize your profiles. It’s great to have it created but if you don’t have all the information that Google is looking for, then they’re not going to recommend your business over someone else. So that means having your
business name correct, your address, your phone number, your hours of operation. Those are the basics that most people do, but optimizing it really
means going a level below that so adding photographs, adding your logo, adding pictures of your building so that was when people are
actually going to your business, they know what it looks like. If you’re a restaurant, include pictures of dishes
and what you’re known for so that way people have
lots more information when they’re looking at your
Google My Business page. So those are the key things
that you need to do to optimize. If there’s reviews that are outstanding, you need to respond to
all of those reviews. You need to encourage your
customers to go and leave reviews because that also plays a part
in how you’re going to rank against other local business profiles. – All right Morgan,
what’s tip number three? – Tip number three is you
need to add your business to relevant business directories. These are other sites
that their main business is promoting other
businesses like yourself and so you need to make
sure that your business not only is there but the
information is correct and the great thing,
it’s an easy back link. – Absolutely.
– So it really helps with your SEO to make
sure that your business, anywhere people are looking
at these business directories, your business shows up. – All right, which brings
us to tip number four. – Tip number four is to
add your business address to your website. It sounds pretty plain and simple but a lot of websites don’t have that. So again, to increase your rankings, this is one thing that not
only Google is looking for, but your users, if they’re wanting to visit your business, they want to have the address
very prominently placed. So put it in the footer. Have a separate page about your location. Just make sure that it’s there,
visible, and very prominent. – All right, so should
we put a Google Maps thing on the site too? – Yeah, that helps. That’s visual. People can click it. They can see exactly where you’re located, the cross streets, so that’s
always helpful as well so just make sure that you actually have the address called out
and written out next to that. – Perfect, which brings us to tip number five. What’s tip number five? – Make sure that your NAP is consistent across the web. – What’s NAP?
– Name. – I like naps. – I mean, well (laughter). Name, address, phone number. So you need to make sure
that those three things are consistently formatted everywhere. So pick one and then
update it on your website. – [Nealey] Stick with it. – Update it on your Google My Business and then update it anywhere
else where your website appears. If you don’t own those websites,
email the owner and say, “Hey, can you update this?” And most likely they will but just make sure it’s
consistent everywhere. – Perfect. To number six, what do we got? – You need to update your home page’s meta title and meta description. The meta title and meta
description are things on your website that you control how your website shows
up on the search results. So whatever the meta title
is, that’s what will appear on the search engine results page and then the little description below. This is a great opportunity for you to let your clients
know what you’re about. So if you are a coffee shop in Seattle, maybe you should have
that in your meta title and description. Put your location. Put more information about your business so that way your users
know what you’re about. – Right, and most website builders or applications that you use have a section for you
to add a meta title, a meta keyword, and meta descriptions. If you don’t know how to go
in the backend and do it, which most of us don’t want to, right? So if you need help, just contact whoever you’re
hosting your site with. They’ll probably be able to help you get that information there
because if you don’t set anything Google will just assume
whatever it wants to put there and it may not always be relevant to what you want to
invoke to your audience. All right Morgan, what do
we got for tip number seven? – Tip number seven is just to make sure that all of your other
SEO elements are in place. Make sure that you have great
content on your website. Make sure that your
source code is formatted in the way that Google likes to see it. Make sure that you have a great number of high-quality backlinks that are pointing back to your site. All of this will help with your local SEO. We actually did an entire video
all about the basics of SEO, check it out right here. – So it’s super relevant to make sure your site is structured in a
way that Google basically wants so on your site, those H1
tags like you mentioned, it’s basically a code
on the site that says “This is my most relevant
tag line,” if you will. So only one H1 tag per site. Images are super important
because Google cannot read images but it can read text so that’s that little description there. Most website builders or
applications like Word Press has a place for you to add those. All right Morgan, we’re
on the very last tip. It’s been an incredible
journey, #thejourney. What is tip number eight? – Tip number eight is
to consider launching paid ads or Google guarantee. So if you’re not getting
the results fast enough or the traction that you need
using steps one through seven and appearing in the organic sections, then this is where paid ads and the Google guarantee comes in. So you can consider doing these things. Paid ads, obviously it’s pay to play. Whoop! You appear right at the
top of the search result. It’s amazing but once
your ad budget is gone, you no longer appear there. But people click on the ads. They’re very effective. – So I love paid ads. It gets you right to the top but I’m not really familiar
with what Google guarantee is. Give us the low down. – So the Google guarantee
is basically paid ads supercharged. So you could pay, anyone really can pay to have their business
appear in the paid ads but the Google guarantee
takes it to the next level where if someone purchases the service through the Google guarantee
and they’re not happy, they can get their money
back, which is really awesome. So it’s Google vetting certain businesses and making sure that they
provide a great experience. There’s extra levels you
have to do to qualify for the Google guarantee but it’s really great and
stands out in the search results and people love it. All right, guys. Those were our eight quick tips to help improve your local SEO. I hope you liked it. I liked it. Did you like it?
– Loved it. – I thought you would. – Make sure you like this video. Comment below on just
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and we are signing off.