(drum beats) – [Cindy] I also love gemstones, crystals and whatnot. You need a tourmaline. – What’s a tourmalie? – [Cindy] What it does is, it looks like a piece of coal but when you put it in your pocket, all the negative energy that goes to you the stone pushes back against them. – But I’m doing that naturally. – Well, that’ll help, Gary.
(audience applauds) That’ll help. That’ll help. – What’s it called? A touma, a what? – [Cindy] Tourmaline. – I might be a human tourmaline. – [Cindy] You are but, – Hey.
– Hey. – [Gary] You’ve got your perspective. (synthesizer music) (crowd cheers) I just wanna be happy. Don’t you wanna be happy? (upbeat music) Thank you, thank you. Thank you guys. (crowd cheers) Really excited to be here. So, lot of things to talk about. And I’m lookin’ forward to the Q&A. So, really the context of what
I wanna talk about tonight is entrepreneurship through the lens of parents and children. Obviously, as I get to sit up here and look around the crowd, it’s a lot of fun to see
the mix of the audience going so high and low in age group and it really speaks to a lot of things that are extremely near
and dear to my heart. What’s really interesting about the day and age
that we live in right now is entrepreneurship is cool. Entrepreneurship is a viable options. It’s a path that a lot
of people are choosing, aspire to choose and that is wildly
different than what it was when I was the age of a lot of
the youngsters in this room. Being 43 and growing
up in the ’80s and ’90s for my school years, kid years, there really was only one option which was go to the best college you can and that is the leverage point to the job. And I’m sure a lot of people here, call it 38 and older, that makes a lot of sense. That was our framework. What’s interesting
about that framework was so much of my happiness and
so much of what I talk about is predicated on the
circumstances of my upbringing which were quite humble
being a Russian immigrant and going to Queens and Jersey and really like grinding
out that lifestyle. And number two, just remarkable parenting. I am completely the byproduct of really, really great parenting which, more than anything else, allowed me to not be suffocated by the fact that I was an atrocious student and allowed me to lean
into that I had hustle. It’s crazy to me to think back and think about all the teachers and all my friends parents who told me I was gonna be a loser or I was not gonna be successful even though I was making $800 a weekend as a 12 year old slinging baseball cards. And I guess in a lot of ways there’s a lot of things
I wanna touch on tonight, including the reverse of
everything I’m saying. I think one of my great fears currently is that entrepreneurship is cool and it is a viable option and I believe that 90% of the people that sit in here and think
they’re gonna be an entrepreneur are not gonna be successful at it ’cause it’s ridiculously hard. And not that I wanna say
that to crush a dream. I wanna say it to give
people permission to fail and then to adjust once they get older or even for the parents in here who decide to start an
entrepreneurial career instead of a job and when it fails, I really am scared that entrepreneurship takes the place of a Harvard
degree that I grew up with. There is no exact right way of anything. This is, if there’s anything that
I wanna get across tonight it’s self-awareness. You need to figure out who you are, not try to be like somebody else. And then more importantly, and in parallel because I’m gonna jump back and forth of things that seem like contradictions, I think one of the things that we have to really talk
about in the business world and definitely in the parenting world is actually meaning it when we say that happiness
needs to be the North Star. Something, I’m outrageously sensitive
to the current state of the human race and definitely the context I understand, which is a lot of different cultures but definitely the American culture, there’s way too much
unhappiness in our society and it’s predicated on a
lot of different variables but the biggest one is, or not the biggest one but some of the things
that dramatically stand out is over valuing other people’s opinions, being delusional. The amount of ambition
coming out of people’s mouth that does not match the work
ethic that they’re puttin in is the funniest thing for me in society. The amount of people who, i don’t think people
understand what they’re saying. It’s very hard to be a millionaire. The top 1% earners in America, top 1% starts at $430,000 a year. If you make $430,000 a year in America you are in the 1% earners in our country, yet people throw around millionaire like that’s just the beginning ’cause I’m gonna be a billionaire. (audience laughs) And so, tonight, what I want, this is fun for me. Taking advantage of the
context of this room, given kind of this beautiful setting and this amount of people in it. I tend to like this kind of environment much more than some of my bigger speeches and more than let’s say five people. This is a very sweet spot for me. And so, I’m excited about tonight. I really, how are we doing Q$A? Are we gonna be running mics
or we gonna be setting up mics? Do we know from the back? Because I might even go
to it a little bit earlier because I have a funny
feeling a lot of you know where I’m gonna go with
a lot of this stuff and I wanna milk as much
interaction as possible and even seeing how you guys
are collectively reacting, I will definitely be doing that. Are you gonna run mics? – [Event Staff Member] The
host can ask the questions. – You’ve got the questions
from the audience? – [Event Staff Member] Yes. – Can I break the system
a little bit and play? – Of course.
– Great. All right so, (audience laughs) I’ll be taking questions. (audience applauds) So, okay. So, I’m gonna play here a little bit. I’m gonna talk about a couple more things but we’re gonna go into, when you ask your question
I’m gonna ask you to go loud and I’ll repeat it so everybody hears it but look, I mean, I think
this is a very special time in the world and I think, you know, it’s really funny, I always talk about
don’t be in the middle, don’t be half pregnant. I pull from opposite directions. I have, a lot of what is interesting about me is I see very, very different people associate with my message, people that genuinely don’t agree on a single thing politically or socially because they’re hearing
different things from me and I bounce around and I’ve been thinking a lot about it. Parenting philosophy,
entrepreneurship philosophy, obviously political philosophy. We are pulling further and
further apart from each other. People are pulling in
such opposite directions, yet I feel like there’s so many merits and so many different
nuanced points of view and I just think that we’ve
become so one dimensional and so absolute. I think we have to start talking more about allowing people
to change their mind. I think if we make changing your mind something that is put on a pedestal instead of demonized I think that would really help us. I talked about recently, I think I tweeted and I looked at it very carefully of how it was interacted with that changing your mind
is the ultimate strength. You know, it’s funny. I was with my dad the other day. I would change my mind all the time. I change my mind all the time now. And it use to drive my dad crazy. My dad’s super old school
and he kinda thinks like if you said something
then that’s it for life. And I just remember that quite a bit growing up building the business, the wine store that my dad had and I helped build to a big level. He’s like, three weeks ago you said that we had to put liquor in the front. And I’m like, I changed my mind. I listened more to the customer. I tried the liquor in the front. I don’t like what it did. We’re changing. And I think a lot about
that now with my content, which is why am I so
comfortable trying things? I posted a video yesterday that was upside down on Instagram. I don’t know how many of you saw it. And then a couple days
earlier I made a video where I just said like this
post like 58 times in a row. (audience laughs) And I’ve been using this
hashtag in the two posts that you know, always be testing. And it’s really my way to give you a nod of giving you permission. The like, like, like video did okay. The upside down video
yesterday did not do well and that excites me and I’m excited to spend more time over the next year or two of trying things completely left field to hopefully inspire people to, what I’m so unbelievably concerned about for everybody in here
who’s creating content, whether on YouTube or
Instagram or other places, is you’ve become so obsessed with the number associated with the post that you’re not actually even putting out anymore
what you wanna put out. You’re putting out what
you know is gonna work. And that leads to real insecurity. There are people still
showing way too much skin ’cause they know that does better. There’s people that are flexing
when they can’t afford to ’cause they know that does better. There’s people regurgitating
other people’s quotes ’cause they know that does better. I mean, it just, it’s not working and it’s going to continue
to decline in value and I’m sure if you know anything about me my number one thesis is producing content that’s scale right now. It is such an opportunity. I couldn’t, I’m gonna beat this horse
til not only is it dead but it’s buried and I throw a bomb on it. (audience laughs) This is the, for everybody in here who’s nowhere close or not at where they want to be, it is absolutely the
most cost effective way to start the process to whatever you want. It is about producing content. Producing content at scale for as many platforms as possible. So many people in this room could have all the things
that they’ve wanted to happen on YouTube and on Instagram for the last three and a half
years that has not happened actually happen if they
get serious about Tik Tok for the next six months. I’m already seeing it. How many people here have posted their first post on Tik
Tok in the last two months? Raise your hands. How many of you that the hands just put up actually got a lot of views on a post that you would have never expected? It’s a high percentage. And this is what happened on Twitter and YouTube and Facebook and
Instagram in the early days. And obviously Tik Tok’s not early days ’cause it’s musically,
then reformatted Tik Tok but the scale of users on it and the attention it has is not still filled with enough content. For all the content that’s out there there’s still more attention
than there is content, which is why on day one, anybody here get real views
on their first actual post, by any chance? You did? Like some of the people are getting this and they’re like email, obviously I’ve been on a, this is what I do. If you followed my
career or you wanna know, every one, three, five years I get hot. I’ve been analyzing for six
months, a month, five months. I feel firm and I’m ready
to cheer lead a new platform because I think it’s cross
the chasm of my filter to saying, okay, this actually is a good
use of your time period. And so, this is what happens in my career but I’ve never seen a platform, given how it got big and then got bought and then got big, I’ve never seen a platform reward creators with so much free attention
on their first post, ever. And so, back to a lot of the micro things. If you leave with anything, whether you’re nine or 99 I think Tik Tok needs to be taken serious because it has the potential to be completely mainstream
for every age for years now. It may not. It may go the route of
social camera, Vine. But if it goes the route
of Facebook and Instagram you’re gonna get so much more dividends. And the other thing. Everyone’s always like, Gary,
I don’t wanna waste my time. Or like, I don’t have enough time. The up side is so much
greater than the time, especially if you have a lot of ambition. Again, this is what
continues to baffle me. Gary, I wanna build something, I wanna leave my job that I don’t like and I wanna start this side
hustle around Star Trek or soccer or cooking but I don’t have time
to post on Tik Tok too. I just will never be
able to figure that out. Unless you’re working and you’re with your family 20
hours a day, 18 hours a day, you do have time. You’re just not willing to
sacrifice the time or the energy that’s needed to actually have a life that is based on your own terms. We are, a word that I have not used historically that I’m starting to use is sacrifice. I’m fascinated by people’s
inability to sacrifice luxuries. Gary, I don’t have money but I buy $7 Starbucks. You don’t need a $7 coffee. Right? You don’t need a $12 scrunchie. Like you don’t need a $80 hoodie. You don’t need it. You’re more than welcome to have it but please don’t come to me and cry that you don’t have money for Facebook ads when you buy dumb shit. And so, I think about that. I think about it a lot. And so, these are the themes
that I’m thinking about. I think it’s never ever,
ever, ever been a better time to build a business or to
build something for yourself than right this second. It has never existed. This is the, right now as we’re in here, this is the single best time ever because the internet continues
to grow in its scale, which means nobody’s
actually stopping you. The internet’s the offset
to bad behavior by humans. It is. There’s no gatekeeper. There’s nobody who’s making
a prejudiced decision, a sexist decision. Nobody’s stopping you from creating, signing an account on Tik Tok or LinkedIn or Facebook or YouTube and making. Nobody. It really is the great equalizer. I was havin’ a conversation with somebody over the weekend at the football game and they’re like, man, it’s crazy how many of these
female rappers are poppin’. Meg the Stallion, Cardi. A lot of them are winning. Saweetie. I’m like, it’s not confusing. The industry only allowed
one woman to be on top 15 years ago when they had control. Now the internet has control. There’s no confusion. This was always the way
it should have been. But, and I think we can all agree, but politically there’s this
understanding of suppression and things of that nature. People are confused. The internet isn’t playing within the ecosystem that we live. They’re not. And so, to me that’s inspirational. That’s amazing. It’s crazy to me that we all have these abets. By the way, you may be confused. That’s my story. The way I present myself, the way I roll, the education I had, the way
I curse, the ideas I have, the establishment never believed in them. No internet, no me. Wall Street Journal wasn’t
gonna be writing about me. And so, I think that if you
leave with anything tonight, that the second you actually
truly start realizing that if you don’t have
the success you want that that’s you. The second you actually
genuinely stop blaming anything and the second you start
taking on 100 accountability is the second you start getting happy. For real. What I’m really excited about, especially with such a young crowd is thinking about the
young entrepreneurs in here who I wanna talk to. To me, the fact that you’re even here, whether you wanted to be here or you parent dragged you out (audience laughs) you know, is something I think a lot about. I think, you know, I’m so grateful
for entrepreneurship. One of the things that, one of the things about
starting a YouTube channel and not having a lot of views or trying to sell some slime and only selling zero on your Shopify, one of the things that the kids in this
room don’t understand yet is that no and losing
are their best friends. 100%. I unfortunately, and
this is just the truth, kids in this room, you’re
growing up in a time where grown ups wanna stop you from feeling losses
and pain more than ever because truthfully, we’ve now lived through
70 years of prosperity and our parents can actually spend time worrying about that stuff instead of putting food on the table. But not to get too heady here, for the kids in this room, the number one thing
about starting a business or tryin’ to build a profile is that you’re gonna lose a lot. A lot of people are gonna leave comments that you stink and you should
stop and you’re not good. You’re gonna try to sell something and nobody’s gonna buy it. I think back to one story I never tell that I just got inspired
to tell in this room, just remembered, was I actually sold stuff door to door a lot more as a kid than I remembered. I just thought about it the other day. I use to just find things in my house that might have not even been mine (audience laughs) and I use to just walk
around Edison, New Jersey (laughs) ringing people’s doorbells and asking them if they wanted to buy it. Do you wanna buy this weird
T-shirt or this pencil? (audience laughs) And when you’re selling ridiculous stuff that nobody wants outside of
the one person every 50 homes that just thought you were
a cute kid and gave you $1, you just got a lot of nos. And one of the reasons I think
so many people are struggling and are unhappy in they’re early 20s is we’re coming into a place where people are hitting their 20s that were parented of a generation that tried to over protect and I think losing is awesome ’cause you deserved it. Means somebody was better than you and that’s good for you to know ’cause that’s real life. That’s how it’s gonna be. And I think getting somebody
to say no is awesome ’cause that’s real life. It doesn’t mean you suck. It means what you tried to
do right now didn’t work. And I think that we have to have a much bigger conversation around that and I’m happy a lot of you
are listening to it right now because it’s very real ’cause I will tell you, kids, and parents for that matter, that I sit up here tonight extremely happy because I was losing so much
and got so many nos as a kid. ‘Cause now that I’m a grown up, it doesn’t scare me and unfortunately for a lot of grown ups it continues to scare them. They cared about what kids in high school thought about their dress. They cared about opinions and they were over protected and it made ’em incapable. I really believe in the zoo animal thing. We go to the Central
Park Bronx Zoo right now and release those animals
into their natural habitat, they’re dead in 10 seconds. And I think we have to be very thoughtful for the parents in this room, especially who brought their kids tonight, you have to let them lose. Fake environments are destroying
their actual confidence, (audience applauds) It’s true. It’s the great disservice of parenting to eliminate merit and
the truth from your kids. So, I really like
entrepreneurship for that. My mom didn’t micromanage. She let me live, which means the system
said no to me a lot. I did a lot of card shows
that I didn’t do well on. I had a lot of bad things happen. When I was 13, 40 year old
dudes were rippin’ me off ’cause they just imposed
their old man will on me and scared me. Like, all sorts of stuff happened. All of which allow me the great luxury to be in front of you tonight. So, really ultimately,
here’s what I would say and then I’ll go into Q&A ’cause I think that’ll
bring the most value. I desperately need you guys to leave here understanding how
ridiculously lucky we are to be alive during this era. This internet thing is no joke. No joke. And I just, and by the way, for everybody who gets a trillion
followers and makes it, I mean, Justin Bieber, YouTube, it’s now been awhile since
this has been happening and working. I think for a lot of this room, you may not go on to be Bieber
or build a YouTube channel that makes $80 million selling toys but the real conversation
that isn’t being talked about is I do believe almost
everybody in this room is uncomfortably capable of producing $100,000 a year business if they put in a lot of
time and a lot of effort and have skill, whether that is through making a channel and having brands subsidize that or selling stuff or starting a product. And I hope that everybody who watches this that’s not in here or
even the people in here realize that that’s a big statement. That’s a lot of money. It just is. And I say it so simply but it’s not simple at all but the fact that you can in a way that you never could before is remarkable and I think all the people you look up to or you admire or you’ve watched build real businesses or real influence on these platforms, they’re the preview not the anomaly. And not everybody’s gonna
have my natural talent or work ethic or the chips
fall the way they did but I don’t, I want people to love their
game the way I love it, not get the accolades
or success that I have. ‘Cause the happiness is way
more fun than the byproduct. And I know a ton of people who are unbelievably happy and make $49,000 a year and I know an enormous amount of people who are deeply unhappy and sick who make $7 million a year. And something I’ve been saying a lot and I wanna say more often, there was always that joke
that people talked about around always valuing money and they talked about I’d
rather cry in my Ferrari. That saying always pissed me off. This notion that okay, you’re crying, you’re deeply unhappy. And the Ferrari verses a Toyota is suppose to be some
sort of variable there. It’s such insane bad talk. Everybody should aspire to
be smiling in their Toyota. If you find out and understand yourself and you’ve put yourself
in the best position and you happen to have talent and you put in a
ridiculous amount of work, then you might be able
to smile in your Ferrari. And that’s amazing too but these are the things that
are running through my head and I appreciate you
having me here tonight. Thank you. (audience applauds)
(audience cheers) So, let’s do some Q&A. Who’s got a question? Yes, ma’am. Stand up and ask away. Oh you have a mic. Nice. Gonna try to play a little bit? Yeah, we’ll do the best we can. – [Male Event Staff Member ]
Are we gonna get this one on? – [Female Event Staff Member] Yes. – Try your best. We’ll bounce around. – [Male Event Staff Member]
Who’s got a question? – This young lady right over there. Stand up. – [Rifca] Hey, wow, lucky number one here.
– I love you. – I love you too. What’s your name? – My name is Rifca and first I wanted to say, thank you so much for
everything you give to us through all your content that you provide and to the whole community that you built. – [Gary] Thank you. – My question is, okay so, just a little background about me
– Go ahead. – is that I have a jewelry business and I design and I sell on a website. – [Gary] Awesome. – And I’m 23. – [Gary] Awesome. – So, I wanted to know how you separate your personal life, your business life and your social life and everything that comes
outside the business and then separate it when it comes to once
you’re in the office? Or even a step further. When one thing happens to your business how do you get out of that mindset and move on to the next thing without being distracted
and staying focused? – Trying. You know, some days something
happens in the office and even though I’m going
to a family holiday dinner, I just can’t get over it because I haven’t figured
out the solution yet. For me, I’ve got a lot of experience and I also, to be frank, am wildly not that concerned
about money/my business. I’m really not. I just don’t know what else to say. And that’s not because I’ve done well. I was that way when I was
grinding and building. I just don’t put business, it’s my greatest passion and it means nothing to me. I’m being dead serious. Because I know that if I
built a billion dollar, trillion dollar thing, bought the Jets and my family dies in a plane accident, I’m not a happy person. So, perspective really helps me. It’s, if everyone’s alive I’m good. I struggle with taking people’s judgment, both cheers and boos. So, that’s good. So, I’m just kinda cruising but the answer I’m giving to you that I think will help you, is not necessarily where
I’m at at 43 years old with 37 years of practice in my mind. It’s where you’re at. And to me the answer is, don’t over judge yourself if you can. It’s only one day. If you have something goin’
on in a personal relationship that’s screwed up you day at work ’cause you couldn’t get going, that’s okay. That’s not only okay
if you screw up a day. It’s okay if you waste a week. It’s also okay if you waste a month. My biggest thing is why are
we over judging ourself? We’re just all livin’ out here. – [Rifca] Mm-hm. (audience laughs) (audience applauds) – [Gary] You know? – I mean, it’s so much more easier to say, oh, it’s just perspective but on the daily when things are happening and you’re in the middle
of doing something let’s say, for your business, – Who do you love the most in the world? – My family. – Good. Who in your family? Pick one. (audience laughs) (Rifca laughs) – Um. All of them. – You’re very politically correct. Cool. Everyday make, in the, like literally, once a day, generally sit there for five minutes and make pretend one of
’em got shot in the face. I’m being dead serious with you. Every single day, I almost, I said this today earlier. I probably once a week
to four times a week sit there truly in the
shower, on a flight, when I wake up, some people meditate,
some people work out, to deal with whatever anxieties
or thoughts they have. I actually sit and truly
try to convince myself that I have lost one of the five most
important people in my life and that is the biggest thing I do that leads to the
biggest happiness I have. Like, what, you didn’t
sell enough earrings today? Like, seriously though,
people lack perspective. It’s actually remarkably easy if it becomes the way you see the world. Like, what, what? We have completely lost
perspective as a society. Do you know how many people on Earth have it way worse than you? Billions. – [Rifca] I know but you can’t, – I just wanna remind everybody we’re sittin in Manhattan right now. (audience laughs) We have completely lost perspective. So, it is easy for me because I’ve practiced that perspective because I grew up hearing the stories of my mom losing her mom at five, my dad losing his dad at 15, them being in the Soviet Union. I remember sitting in a studio apartment with eight family members
and having nothing. I don’t know. It’s very easy. You’re 23. You’re winning. – I know. I have your quote on my phone that says you could go hard for 10 years and do everything wrong
and get up and still, – It doesn’t mean that you’re not trying to do the best you can and what have you but you have to quantify that emotion. You know? My biggest thing to you is you have to make sure
that you eliminate judgment. Where everyone’s losing is they’re worried about
what other people think. Everybody. Everyone’s losing that game. Because the reason I can
deal with losses every minute is I don’t care what you’re
sayin’ about my loss. I love this when athletes
get to this level. The reason they’re doing well is they don’t care what ESPN said or what you said on Twitter. They’re playing. You’re in the seats. And that’s how I think about everybody. I’m playing. What you gonna say I had a bad idea or it didn’t work? Well, I’m playing. And so, I think that may help you too. – I feel like at this day
and age nothing is private. It’s like everyone knows
everyone’s business. So it’s like
– That’s not true. – I’m minding my own
– That’s not true. – business but no one else is
– you guys know nothing about, you know nothing about my family. – What people put on social media. – That’s, you pay the consequences, – Everyone thinks they know about you even though they don’t. – That means you’re worried
about their opinions. – No, I mean, I personally don’t. – Good. So, then go back to you
question so I can help you ’cause I’m enjoying this. What?
(audience laughs) You know, what’s easier
said than done for you? – [Rifca] No, ’cause I feel like, – What bothers you? – I feel like I constantly
am getting distracted. – By? – By just being 23 and that life outside of business there’s
– Makes sense. – There’s just so much ahead but you feel like there’s – [Gary] Like you’re missing out? – No, no not at all. But like you feel that, like there’s a lot of
time but there’s not. You’re in your 20s. You have all these good years and it’s really like I’m 23, – Let me tell you about your 40s. They’re fuckin’ good. (audience applauds) I get it. I get it. And you’ll appreciate this. And I’m glad we did this. That’s why I talk about patience. You know? Because what you’re actually saying is you’re impatient. And that’s okay. – No, no, I’m not. – Okay. (audience laughs)
You are. But that’s okay. Go ahead.
– No, I’m patient but now it’s gonna sound
like I care what people think but I feel like everyone
is always in my business like, oh, when are you doing this and when are you doing that. – Why are you listening? – And then it makes me inpatient, even though I’m patient. – No, no. It makes you impatient because you’re valuing
other people’s opinions. You just literally made both of my points. (audience laughs) Literally. You said I don’t care what anybody thinks and I’m patient and then your answer to it was people are in my business sayin’ shit which makes me impatient. (audience laughs) (Rifca laughs) Let’s move on. – This feels like a
Dailyvee coming to life. (audience applauds) – [Male Audience Member]
So, first off, I wanna say, it’s a small world. I grew up in Flemington,
well Summerville before that. – Love it. Somerville, wow. You grew up in Somerville and Flemington and for all you hard core
New Jersey connoisseurs, both of them have a circle, which is very rare in Jersey. – [Male Audience Member] That’s annoying. But anyways.
(Gary laughs) So, my dad’s actually been
following your content before I even knew about you and he knew you before, when you were the wine guy, so I’m gonna embarrass him but he’s like, oh, he doesn’t know what he’s talkin’ about for business.
(Gary laughs) But anyways, now we’re starting a farm and there’s a lot of
vineyards that are popping up in Hunterdon County. And it’s actually
– Yeah, I heard. – [Male Sud Member] kinda struggling. The Union Hotel, it’s
in really bad disrepair. So, I’m tryin’ to see
what I can do for the town and I’ve stayed loyal. I actually got kicked out of high school for something I’m not
gonna talk about here (audience laughs) but I basically stuck up
to the super intendant. I’m like, go ahead kick me out, I’ll go to North Hunterdon
and I’ll still get my diploma and you’re gonna have a bad name when I make something of myself and I’ve auditioned for Shark Tank, I’ve met so many people, like David Meltzer came
out to one of our events. I do event coordination at Microsoft at the Times Square and even before I started all of that, came to your lobby and like
took a picture on Instagram and I’m like, all right,
guys I need this to blow up. So, I was tryin’ to me you. (Gary laughs) And you’re like, I’m sorry
I’m busy with the family but is this an emergency? I’m like, ah, not really. (Gary laughs)
(audience laughs) – Thanks for tellin’ the truth. – [Male Audience Member]
Yeah so, even meeting David. It was kinda crazy ’cause he was talking and my mind instantly went to you before he even mentioned you and when I went to meet him after I’m like, sorry, I’m gonna
talk about Gary this whole time but that’s just been such
a huge inspiration for me. – Thank you.
– It’s like, I’m just saying with my story more so because I’m living proof that I actually was able to get somewhere. Starting out with a clothing line, watching Taylor’s video of like 20 something year olds trying that and you’re like, what
are you doin’ different? So, that made me think even more. – What’s really great about
you saying making something is just how early you are in it. People, a lot of my friends or people
they get frustrated with me when I talk about buying the Jets and they’re like, when they ask me when and I
say things like, 25 years, they’re so disappointed. And for me, it’s so remarkable. Coming here with nothing and not even being able to own a jersey to like, if I buy the
Jets at 68 years old, that’s an all time accomplishment. People are so impatient. You know, to your point. It’s real. To me, I’m so excited because you feel accomplished and yet, you literally are about to live four more full lives. Just the sheer amount of
damage that can be done. Back, ’cause I wanna
put this in your mind. You’re literally, very likely, I know you could get hit by lightning but it’s very likely
that you’re gonna live four more full lives of
what you’ve already lived. And when you start putting
it in that perspective, that’s why I say things like that ’cause it helps people slow down. One of the places I’m spending
a lot of time right now is on people that are 60 because if you’re 60, you grew up in an era where
60 was like where people died when you were 18 and 12
and things of that nature. Yet, it’s likely you have 30 more years. So, you’re acting like
you’re wrapping it up and you still have a real chunk. (audience laughs) You do. It’s very real. And so, I think humans really
struggle quantifying time. And it’s funny, I just said something, I use to do this all the time. I was so, you know it’s funny, I associate with lack of patience ’cause my ambition was so high. So, I can respect where that comes from from a lot of people and I use to do something, when I first got into my dad’s business I was like, three years
in I was already crushing and I’m like, oh, I’ve only
been doin’ this for three years. And at three years I’ll only be 28. I’d get excited and then I’d have like
seven years into it at 29 and I was like, man. And at that point I’d
really already made it at some level for the family and I was like, oh, in seven
years I’m only gonna be 36. And even to this day it blows my mind that I’m sitting up here and I’ve only been in my career, all my careers for 21 years. And for me to say, from
this moment in 21 years, I’ll be 64 and that’s young. There’s a lot you can do. And now I’m starting it here. At 22 I was starting with a liquor store. You know what I mean? So, I’m glad you feel that way, which triple excites me ’cause you haven’t started. – [Male Audience Member] I know. I make website and I get like 90% there and then for whatever reason that other 10%
– You get bored. – just never clicks. – ‘Cause you got bored. It’s the same reason you
and I sucked at school. Or hated school or whatever you did. – [Male Audience Member] I was, I’m sorry but I was like
a straight A student but I didn’t care. – Whatever it was, you were breaking the system and that comes out of boredom. – [Male Audience Member] No,
like I wanted to be a singer at a young age and my
mom kinda like yours. She sat me down and she’s
like, that’s not realistic, focus on what you can actually accomplish. So, I was an immigrant too. Moved here when I was two years old. – I love it. Thanks for comin’.
– So, it’s just like too much.
– Thank you. (audience applauds) – [Male Audience Member] Thank you. – [Russ] Hello, Gary. My name is Russ and I’ve waited a long
time to say hi to you. – Thank you Russ. – [Russ] I watched you for
the last eight to 10 years and I now am co-founder
of an education company here in New York City
and around the country. And my one question to you is, and it’s not that I’m having
problems getting sales. Schools all over right
here in New York City, all the boroughs, they have our program. It’s called The Web Guys program. And we teach kids entrepreneurship and we give them tools to create
their own companies online completely free of change
in the public school system. – Understood. – [Russ] My question to you though, and it’s been racking my brain, how would I use social
media to target teachers and principals and staff of schools, not necessarily that I
don’t want to target kids, – I got it. By creating content for them on LinkedIn and then running ads against people that hold those jobs. – [Russ] That’s a good idea. – Thank you.
(audience laughs) (audience applauds) – [Russ] And also, how would you frame, and this a problem I don’t
struggle with all the time but I teach kids every single day and I have a staff of 15 to 18 people that also I hire as teachers. How would you frame entrepreneurship
to 13 to 15 year olds in a classroom setting? What would be the best? What do you think? – You know, I think it’s interesting. The things that are
running through my mind is number one, making them
realize that entrepreneurship is more like sports. So, that would be something
I would tell kids. I’m like, hey, kids, we’re
gonna talk about this but I want you to know
this is like sports, meaning I could sit here for the next hour and teach you how to play basketball, I can show you what a shot looks like, the rules, what some of the best
players did about it, but then we’re gonna go to the court and some people are just
not gonna be good at it. And entrepreneurship only
plays out in real life, not in a classroom. So, I wanna, A, that would be the
first place I would start because there’s nothing
about the rest of school that maps to the reality
of entrepreneurship. So, that would be one. The other things I would talk about, probably I would start talking about the loneliness of it now because I think that’s
something that we don’t and didn’t talk about a long time that a lot of people are struggling with. What really sucks about
being an entrepreneur is when you lose you
can’t blame someone else. It’s really fun to work at a company because when you stink you blame the boss. When you’re company fails it’s your fault. And so, accountability. I would talk a lot about accountability and not being able to hide and I would talk about
a lot of mindset stuff. And then I would put ’em in the field and let them sell lemonade. – [Russ] Well, we have them
create little apps and companies within the classrooms. So then they have to market
it to the rest of the school. – Yeah, I mean, I love that but I think, as you know, that’s a little contained environment and it’s nice. It’s great. But I would, I would interject some
of the bigger truths for the ones that go on to actually do it. – [Russ] Awesome and is it a possibility I
can take a photo with you at some point? – Yeah, we’ll do it at the end. For sure.
– Awesome, thanks. – Let’s keep it goin’. (audience applauds) Don’t worry we got time. I see the emphatic hands. We’ll get to you. I see you guys over there. – [Nick] So, first off, I’m on the moon right now
’cause I’m talkin’ to you and barely like 10 feet away from you. – Yes, I see you. – [Nick] So, this is insane. So, I’m actually, I don’t know if you remember but I was the kid that you
kinda roasted on Twitter. – I remember. (audience laughs) – [Nick] So, I’m Nick Anderson, a kid that was like, hey, can
I intern for you this summer and you were like, yeah. What did I say? I was like oh, yeah. You’re like, when and I was like, oh, this summer. And then you said, oh, what’s DRock, – I said hit up DRock. – [Nick] Yeah. And then I was like, what’s his email? – And that’s when I got excited. – [Nick] And that’s when he said, when you want to intern for me and can’t figure this out frowny face. And that was probably one of the most important
reality checks of my life. – Nick, you know what’s super
interesting about this story? This so amazing to me because, and I’m gonna play with
you here a little bit because this is really good ’cause I really admire you because we continued
the conversation later and then you emailed me,
which is in my inbox. This is super fun for me too ’cause I’m so behind on email but I’m flying to Miami tomorrow. I’m like, You know what, I
need to catch up on email. And literally, when I thought that today I was like, okay, my book
publisher’s in there, this is literally what
went through my mind a couple hours ago. This is so fun to meet you in person. I was like, okay, my book publisher reached
out to me in my inbox, they wanna give me a new big deal, I should probably find
out what they’re offering and I was like, oh crap, that Nick Anderson kid is in my inbox because I told him to email
after we talked on text. Nick, there’s, even more
interesting part of this story. So, I tweeted that out,
as you know. (laughs) (audience laughs) And I remember because your
name was Nick Anderson, I was like, you know what, I’m
not gonna black out the name. Sometimes I black out the name. But I’m like that’s such a generic name like Nick Anderson the three
point shooter for the Magic and a bunch of other, There’s a lot of Nick Anderson’s
so I’m gonna put that out. It actually got picked up
in the advertising rags. – [Nick] Ad Age. – Correct. – [Nick] Yeah, I didn’t know about that til a call with Andy. – And Ad Age took a
really negative approach at the way I handled that and we’re basically trying to tell me that I’m a bad person for doing that. And I understand. And now you are actually
the human involved in it and you thanked me behind the scenes and now you’re standing here and saying it’s one of the best things that’s ever happened to you. – [Nick] Right. ‘Cause the ingenuity. You talked about the ingenuity of being able to find an email address. – It’s also a complete and
actual real life example of what I’m talking about in the first 10 minutes of this talk, which is Ad Age decided to take
a snarky point of view on me and try to paint me as a bad guy when what I was actually tryin’ to do is bring you value. We live in a world right now where everybody wants
everything over coddled and then it leads to kids being depressed because they’re incapable. You took it the way 90% of people took it, which is you’re happy it happened and I’m completely convinced
that it’s the kind of thing that’s gonna change the way
you do things going forward in a positive way. I meant what I said. I wasn’t saying, there was no tone of, you’re
a loser and you’re and idiot. There was, you know, my team’s hard core. We go hard and if you can’t find DRock’s email, this is probably something
you wanna understand as a prerequisite. – I do want to put it into context. I was at, again, I was on the moon
when you replied to me. So, I was like, oh my god, oh my god, like, oh my god, what’s his email? – I totally get that. – I was like oh my gosh. – And the good news is, trust me, I’m not so overly worried about, that makes sense to me. If Randy the Macho Man
Savage text me in 1987 – It’s literally the same thing. (audience laughs)
I woulda lost my mind. So, I think, none the less, I just wanted
to give the room context because it’s crazy that this is happening when it’s the living proof of what the first 15 minutes
of this talk was about. So, keep going. – Right. So, I just wanted to kinda
touch on a little bit before, I wanna do a little bit of a plug. So, I have my college, I go to Nichols College
and I, as a freshmen, well, before that I was
impacted by cancer in my life. I had several people in my family and my best friends father passed away our freshman year of high school. So, I went to Nichols College and I actually joined one of
his replay for life teams. It’s by the American Cancer Society and I came to Nichols and I realized there
wasn’t an event there. So, I decided, hey, you know what, I’m just gonna start
this from the ground up. I went door to door. I got over 200 signatures. I actually, so we did this thing too, you’re gonna fucking love this one. So, we did this thing
called Suck for a Buck. And don’t mind the name. – Be careful there’s
a lot of kids in here. – Marketing, marketing. Marketing. We would vacuum people’s rooms for $1. – Love it. – So, I would go and say, and I wanna get a Go Pro or something on my chest for one of
these days that I do it and say, hi, would you like to participate
in Suck for a Buck? – Mm-hm. – And, oh my god. – Yeah, of course.
– The people. It is just awesome. So, what we would do is my roommate here, Brian, Brian McLaughlin by the way. Wink, wink.
– Love it. – [Brian] I tried to hack
Brian’s Instagram so many times. – Just so everybody knows
what’s happening here. Brian McLaughlin. – [Brian] McLaughlin. – McLaughlin is also an
agent at Vayner Sports. The same name, just not this one. – [Brian] Unfortunately. Maybe one day. – That’s awesome. – Right so, long story short, we set our goal for 10,000. And we actually had some
people in administration that said, hey, you know what, you should lower the goal to 7500. And we firmly said, nope, not doin’ that. Hit to now, there’s 10,000,
two weeks before the event. We raised it to 15. Hit that the day before the event. Raised over 16,500. And to date we’ve raised over $40,000 for the American Cancer Society. – That’s awesome. (audience applauds) – And that was even before I met you. – So, now it’s 400 million. – Now, it’s literally all of the money. – All the monies. – Right yeah. – I apologize ’cause I know there’s a lot
of people who wanna get there, – I understand.
– No, I just wanna, is there a question? It’s okay if there isn’t. I just, – Well, I would, if you have any sort of time ’cause I know it’s really, maybe after we could kinda talk, – I will definitely email
you on this flight tomorrow and we’re gonna offer you an internship. That was a real conversation we had. (audience applauds) So, you may not take it. (audience applauds) So, we’ll have time this summer to talk. – Thank you. – You’re welcome.
– Thank you. – Let’s go to more. (audience applauds) Yes. You stand up. I apologize, brother, give me one second. I’m gonna bounce around. You’ll be next. Go ahead, yep, her. Yep, I’m pointin’ to you. – [Ms. Self Love] Me? – Yes. (audience laughs) – [Ms. Self Love] Hi, Gary. – How are you? – [Ms. Self Love] I’m Ms. Self Love. I have a podcast ’cause you told me to
start a podcast on Anchor. It’s about helping people
heal from their breakups. Anchor.fm/breakups is my podcast. – I love it. – [Ms. Self Love] This is my shirt. – I see it. – [Ms. Self Love] I’m on all platforms. I’m on Tik Tok. So, I have a question about LinkedIn. – Okay. – [Ms. Self Love] So,
my podcast is personal. So, LinkedIn is business so how do I promote my podcast on a business site like LinkedIn. I really don’t know how to, – Just post it. – [Ms. Self Love] Post it. – LinkedIn is not business. LinkedIn has now become Facebook. – [Ms. Self Love] Okay. – Like, yes LinkedIn has
the component of recruiting but the content in LinkedIn, if you watch it carefully, looks more like Facebook five years ago. There is more business content but LinkedIn has completely
crossed the chasm to be a general social network when it comes to posting on LinkedIn and so, you should just post it there. – Thank you, Gary.
– You’re wlm. – I listen to your podcast everyday. I can’t wait to take a picture with you. – Thank you. (audience applauds) Thank you. Let’s go. Before we go to that dude I wanna go to this kid ’cause he was next. – [Male Audience Member] Hi. So, I have a question
about starting a business. I’m tryin’ to start sneaker resale. I was wondering what the
best way to get into it is. – You’re lookin’ to start a what? – [Male Audience Member]
Sneaker resaleing business. – So, sneaker resale is super easy because you know, are you looking to build a platform or you just tryin’ to sell sneakers? – [Male Audience Member]
A little bit of both. – So, I think platform’s hard, especially in the world of
GOAT and StockX and Ebay. Everybody wants to build
like the Uber or the StockX. To me, flipping is easy. It’s grinding, it’s hacking. It’s figuring out the website culture. It’s figuring out Instagram culture. It’s figuring out staying in
line for four and a half hours. But to me, the question is, if you’re just reselling, I
think you know the answers. Now, it’s really just about
bleeding and putting it, going. If you’re lookin’ to build something, I think it’s a very difficult
time to compete on platform unless you’re raising five to $10 million because the cost of entry
now in a StockX, GOAT, Sneaker Con, there’s so much. Everybody wants to be the platform where people flip sneakers. Not to mention Ebay gets
an uncomfortable amount. Instagram Direct only. So, that’s my point of view on those two. – [Male Audience Member] Thank you. – You’re welcome. (audience applauds) – [Ky] Hi, Gary. My name is Ky. I’m from Vienna in Austria and I’ve just flown one week in New York. And I have to see you. – I’m glad. Thanks for being here.
– I’m so glad to see you. My question is, I was wondering have you
ever been so highly positive or when or what was the point in your life that you realized that
positivity is the fucking game? (Gary laughs) – Yeah, I’ve always been
very, very positive. But I do think it’s a DNA trait that I share with my mom. And so, yes I think that
comes natural to me. I think, I think I’m starting to
get to the point in my life where I’m also really fascinated
about the advice I gave to the first question about why was I so scared about
losing family as a kid. I’ve been thinking a lot lately about the only recurring
nightmare I ever had in my life when I was seven to nine of this, I mean, I had it a lot, which was we would go
back to Russia on a flight and the plane would go down. And I’m just really
thinking a lot about it. I’m thinking about what made me so scared. Why did I love my parents so much? All those things. And what did that do to my perspective and why did it put
things into perspective. I didn’t realize being
happy or positive as a kid was a business advantage but I definitely believe that without optimism you
can’t be an entrepreneur. It’s all, you have to believe. ‘Cause it’s super hard. So, I do think optimism and positivity are incredible ingredients but I think people have to be very careful because the other thing is I’m extremely practical and lack delusion. And being optimistic and positive leads to delusion for a lot of people. This is where self-awareness and accountability really matter. Just saying it isn’t gonna get it done. And so, yes, positivity
is the absolute game but so is practicality. – [Ky] Understood. Thank you.
– You got it. You got it. (audience applauds) – [Cindy] Hi, Gary. – How are you? – [Cindy] I’m great. My name is Cindy. And I am here because my
son was awarded tickets by your team First In Line. So,
– I love that. – [Cindy] Thank you. You’re welcome. (audience applauds) – [Cindy] Two things. I have one question. First of all, I love acupuncture. That’s what I do. – Love that.
– I also do antique auctions. I have an auctioneers license. – Love. – [Cindy] But that’s not going so great. That’s just kinda slow. Not much with auctions. My side hustle, which I want
to become my main hustle, is channeling, psychic greetings. And so, what I’m trying to do
is do Facebook Lives for free so I can give value – Interesting. – [Cindy] I actually told a
couple people here about them. And so, is there anything else I could do just to kinda, I wrote a book but, – I have an idea. I think you should do
it for free in real life somewhere, – And film it.
– Wherever it doesn’t get you arrested. (laughs) (audience laughs)
– Yes. – And I think you should film them if people allow you to. And I think that’s the
content you should put out. – [Cindy] Okay and I
totally agree with you. So, thank you. – And then if you think about, and a lot of you know this and I think of lot of you have seen the Gary Vee content model deck and if you haven’t you should look for it. Once you film it, then you post produce it
contextual to LinkedIn. Then you take a clip and put it on Tik, you never know which piece of content really starts the process but I think that would really work because then people can see it. – [Cindy] Exactly. Exactly. One more thing? – Please. – [Cindy] I also love
gemstone, crystals and whatnot. You need a tourmaline. – What’s a tourmalie? – [Cindy] What it does is, it looks like a piece of coal but when you put it in your pocket all the negative energy that goes to you, the stone pushes back against them. – But I’m doing that naturally. (audience laughs)
– Well, that’ll help, Gary. That’ll help. That’ll help.
– What’s it called? A tome, a what? – [Cindy] Tourmaline. – I might be a human tourmaline. (audience laughs)
– You are but sometimes you need a break. – Listen, I’ll get one but I’m gonna give you a real preview. – [Cindy] I’ll send you one. – I will take it and now I’m gonna give you the preview. – [Cindy] Thank you. – No, no, let me give it to you. – Okay.
(audience laughs) – I will 100% lose it within 48 hours. (audience laughs) Do you know that the biggest
reason I don’t wear jackets is ’cause I lose all of them. (audience laughs) I lose everything, except my wallet and my phone because I always am touching them because I lose everything. So, thank you so much. – [Cindy] Thank you very much. (audience applauds) – My man, my man. Right in the corner there. He knew who Nick Anderson was so I was hopin’ he was
gonna have a question. – [Manny] How you doin’, Gary? – I’m well, brother. – [Manny] My name is Manny Digital. I have a couple podcasts but I’m mostly, well, fatherhood being one of them. I’m here with the Fatherhood is Lit crew. – I see ’em.
– We’re like 40 deep. – I know that man. (audience applauds) I saw him. – [Manny] So, my question to you is just given the context
of podcasts and sports, ’cause I have one that’s about basketball, my conflict is being audio first and not really finding a
place for video just quite yet just because it’s so ominous to me to have to do the audio piece, use clips to push everywhere and then take the same toll with video. I know it sounds like an excuse and it’s lazy but,
– No, no. No, that’s not necessarily
– how would you approach it – where I’m going. – [Manny] in order to scale and try to get the listenership up? – It’s just content and guests. – [Manny] So, just keep
doin’ what I’m doin’? – Yeah, but I think, a couple things. Like, you’ll love this. Like it’s like, ready? How do you become a
better basketball player? You – [Manny] Practice. – you practice the reps. And so, for me the way to
build awareness for one’s show is practice the reps but I wanna give you all the best moves by not putting out video clips and images you’re not developing your left hand. – [Manny] Gotcha. – Got it? – [Manny] Makes sense. Another question for you. – Damn that was good if
you understand basketball. (audience laughs) If you really understand basketball, that was one of my better ones. – [Manny] What size are you, shirts? – Shirt? Medium. I got you. – [Manny] Black attack.
(audience applauds) – Got it. I’ll rock it. And I will rock it. I will support. And that’s, by the way, this is the other way. You find somebody that you
know will probably rock it. You know that’s gonna get attention and you get 800 more. Let me go back to guests. You should DM every single person that is in the top 1000
of your dream guests. And three are gonna say yes and that’s gonna give you leverage. I say it. – [Manny] I do that already. – More, more. Right, right? Larry Bird only made the league ’cause he did a lot of shooting. (audience laughs) Magic Johnson literally every morning before the bus came and literally
shot 1000 shots as a kid. That’s real life. That’s real life. – [James] What’s up, Gary. How you doin’? I’m James from Fatherhood is Lit. – I know, baby. – [James] I know you for a long time. – I know, man. – [James] I been Jabbin’ since
we been doin’ the fat startup and I got my son with me over here. He’s gonna be 13 and he’s been livin’ off of all the jabs, where now he’s getting
all the fruits of my labor but it’s not the money. It’s the perks. How do I teach him not to pimp himself out for the free stuff and actually get some money? – So, I think you teach him by, first of all, you still have
an uncomfortable amount of time to ask for the money, you know? Like before we start worryin’ about him, this is really important to me. How old are you? – [James] Right now, 39. – You know, the fact that your tonality is that resigned to the fact
that all the jabbing, and AKA for everybody who
doesn’t know what we’re saying, giving you’ve done that you ran out of time. You know? So, I think the way you teach him is by you doing it, by showing him. You know? And I also think that the biggest thing that you need to pay attention to, ’cause I know you well, is this, I know you well which means I like you and I know you’re a good guy but I don’t know how you were jabbing so I don’t know this about you. I think one of the things
that I wanna make sure, especially when people start
looking at my framework and they’re like, it’s give,
give, give and then ask. I’m watching a lot of people that are trying, you know, they tag me in it and I think people are
very confused by giving. I think people think they’re giving, and I don’t know if this
is what you’re doing but I just wanna go here ’cause it’s gonna bring value to everybody and it may allow you to think, here are the reasons why
people are good at giving and then get sad that they didn’t get, here are the reasons. Number one, they literally didn’t ask. Some people are actually
uncomfortable with selling, which is amazing. Nothing wrong with. Means you need to hire somebody who sells. Number two, they weren’t giving, they were manipulating. There are so many people
that think they’re giving but they’re giving with expecting. I mean, people roll up at me, they’re, Gary, I gave you. You gave me what? (audience laughs) You didn’t give me. You rolled up on me
and handed me something that I had no interest in so that you could then ask me for two hours of my fuckin’ time. You didn’t give me. You manipulated me. So, this is again, ’cause
I know you’re a good guy, I don’t necessarily think that but of lot of you are
doing it subconsciously. You’re actually not bad people at all. You’re just so hungry for what you want you don’t even realize
that you’re not giving. You’re setting up your ask. That’s why I work. I work because the content
I’m putting out is giving. I could care less about
anything that happens after. I don’t need that, I don’t monetize my audience that way. I’m not looking for anything from you. And anytime I even get close to it it’s in the form of
something that you may, you wear sneakers so if you think mine look good, I’ll take it over Reebok. You drink wine but I don’t want
you to buy it if you don’t. And that’s why I like those kind of things verses a mastermind for 30,000 a month to teach you more. (audience laughs) You know? And so, I think you show, you teach him by showing. There was a great quote that
always really stuck with me, mainly because I work a lot and I fear the time allocation to my kids, and it spoke about, it was a quote of something like my father showed me how to live he didn’t tell me how to live. That’s what I think you need to do ’cause you’ve got so much time. (audience applauds) – [Luck] What’s up, Gary, Luck here. How you doin’, man? – Really well. – [Luck] So, I got my three boys here. – I see ’em. Good lookin’ crew. – [Luck] So, me and the Mrs., we have two complete, we got here on two complete
different separate roads, not even close. – Yeah, makes sense. – [Luck] She has a typically Serena story, the Tiger Woods where her
father drilled in here since she was five years old that you’re gonna be a singer songwriter, you’re gonna be a singer songwriter. 16 years old, boom,
signed major record label. Successful singer songwriter. – Amazing. – [Luck] I’m the opposite. Son of immigrants that came here. You’re not gonna do it. You’re not gonna do it. You’re not gonna do it. More Ls than wins but I’m here now. – They were telling you
you couldn’t succeed or the world was telling, – [Luck] The world.
– Respect. Keep going. – Didn’t have the opportunity.
– Yep, understood. – [Luck] So, now we’re at a place where those Ls are in our past. They’re in the rear view mirror. And we feel like we’re
in a great place now but the common denominator for us is that we both didn’t go to college. So, for us, we wanted to give them the best chance for success so we’re doing, – You don’t think that’s college? – [Luck] No, well, we’re
doing the opposite now. We’re like, you know what,
it’s not worth the struggle. You shouldn’t have the
struggles your mom did. You shouldn’t have the struggles I did. So, you’re gonna go to this school, you’re gonna go to that. And now we feel like where’s the balance of teaching your kids this
is what you have to do, give them the best opportunity but staying away,
– You know this is the most cliche thing ever, right? Like parents always wanna give their kids the things that they didn’t have but that often is exactly the thing that makes them not be
able to do the things we want them to be able to do. – [Luck] So, what are you
gonna say to your kids when they say, – Well, first of all, let’s
get real serious about this. All three of those dudes
are wickedly different. – [Luck] They’re all, not even the same kid. – You know what I mean? Like, they just are. So, one of them should go to college and do that. One of them should, the first thing, I don’t think about
kids in a master thesis. I think about one, two, three. So, the number one thing that
I think we all need to do, especially with kids in that age group is we need to watch. Parenting is a game of listening, not talking. It’s very cute that the two of you came up with this master thesis of what you want. What you really want is
for them to be happy. – [Luck] Facts. – Right?
– Facts. – And so, I think you need
to be thoughtful about that and watch it. Now, you ask kids that
age what makes them happy, it’s like candy and doing nothing. You know, you gotta guide but I think you can’t put, you shouldn’t put
entrepreneurship on a pedestal. You shouldn’t put school on a pedestal. You should put your ears on a pedestal and really watch and listen to them. The number one, what am I gonna do? I’m gonna desperately try
to put my two children in a position to love their
process the way I love mine. And if that comes in the form of they look at daddy’s success and they wanna save the elks in Peru and go that route and they’re
passionate about that, I’m fired up. I’m not gonna pay for their shit. (audience laughs) I’m being serious. You’re not gonna save the elks in Peru wearing a fuckin’ $50,000 watch. You’re not gonna have a
fancy New York apartment. You decided to save the
fuckin elks in Peru. You’re fulfillment’s
coming in heart, not cash. (audience laughs) – [Luck] What’s gonna
be your biggest advice if they decide to follow
in your footsteps though. – I apologize? – [Luck] What’s gonna be
your number one advice, your number one pro tip if they wanna say, Dad
I wanna do what you do? – I’m gonna say go. Mazel tov. (audience laughs) I mean look, my kids even from day one are already in a better position because I plan on not giving them money but I plan on giving them an opportunity and when I say that, I’m not gonna be a hypocrite. My dad let me come into his business but my dad didn’t give me the business. I built my dad’s business for
him and left with nothing. Let’s just, one more
time, drill the story home for everybody who’s lookin’
for a fuckin’ excuse. Walked in my dad’s business at 22, worked every fuckin’ day until I was 34. Built it from three million to 60 million and left with nothing. Started over. Why did Vayner Media start in
Buddy Media’s conference room? ‘Cause I had no money. So, that’s what I’ll do. You wanna come and work at whatever the hell I’m doin’ at the time? Cool. But I’m not gonna undermine
all the employees in there and just put you on ’cause
your last name’s Vaynerchuk. You wanna be in the music business? I’ll call the number one
person and let them work and then when I’m
talkin’ to them I’m like, listen, don’t put my kid
in a fake environment, if they’re good, cool, if they need to be fired, better. Better. I don’t want my kids to make money. I want them to be happy. Do you know how unhappy, the unbelievable amount of 34 year olds that have a senior job
right now at some company ’cause their mom asked for a favor? They feel like losers. So, then they buy things
to make them feel better that mean nothing. We need to start having
the real conversation in our society. I’m actually very comfortable
with it, as you can tell and I think it’s because I’m willing to deal with the reality of it instead of the ideology of it. I don’t have those thoughts. I have the macro thought you guys have, which is you love ’em and
you want them to be good. But what process they go through, I don’t put what I went through or the counter to what I
went through on a pedestal. Not Harvard, not
entrepreneurship, is good. Them is what’s interesting to me. Who you are right now at this time, do know what world they’re gonna live in? You don’t ’cause nor do I. Got it? It’s a listening game. – [Luck] Cheers to that. Thanks, man.
– Cheers. (audience applauds) Time?