– [Moderator] Please welcome
VP of Product, Satish Kanwar. (upbeat music) (audience applauding) – Welcome again to Shopify Unite 2018. We have a lot of exciting
news to share with you today. You’ll hear more about
what we are doing to help merchants sell with Shopify. As well as how to cut down
the time it takes them to run their business. And of course there’s lots of news for our ecosystem as well. New opportunities for
partners, developers, and anyone who works on
the Shopify platform. We create entrepreneurship with commerce. That’s how Shopify, our
platform, and all of you give a voice and an
opportunity for success to everyone, everywhere. In commerce, what’s key to
success of course is making sales, so it’s our responsibility
to help bring merchants together with customers. Because a merchant
without a customer is one less entrepreneur. Shopify started because
this fundamental challenge will always exist. As customer demands and expectations grow, we have to help merchants
keep up with the change. Whether it’s online,
retail or shopping in every part of our daily life. We know merchants need to
be where their customers are and where they’re going
to be in the future. Together, our opportunity is
to turn more of this chaos into more sales. That’s the real power of
our multi-channel vision. One platform many channels. Now we know this year’s landscape has seen some of the biggest changes ever and how merchants and customers connect. But perhaps none greater
than the widely publicized death of retail. You’ve seen all the big brand failures. All painted as victims of
this huge eCommerce shift. In the US last year, over
5000 retail store locations closed their doors. So it’s easy to interpret
this as a strictly negative outlook for retail and many have. We disagree. For every retail store
that closed its door in the US last year, almost three
new ones actually opened. In fact retail is one of Shopify’s
fastest growing channels. Let me explain what’s actually happening. Retail is far from over. But its role in the shopping
experience has changed. And that’s spelling
trouble for a lot of the traditional approaches. You see for decades, customers
depended on retail stores for their entire experience. Discovery, purchase, delivery and support. But today they use many channels
throughout this experience regardless of when or
where they eventually buy. Because of this, retail
stores, they need to be as adaptable to every
customer, the same way that online stores are. It’s no longer enough to
just have inventory and stock closest to people. Online first brands, Shopify stores. They were naturally the
first to figure this out. After all, the technology
they used was built for every step of that experience. So they built their retail
stores anticipating online first shoppers, who’d seen their products, read their reviews and
understand their brand. For them, retail stores
are not about distributing its products. They’re about distributing experiences. They value brand, service, and community. They value people and products. These are the growing
multi-channel retailers. And they see retail
rent no differently than online advertising. It’s customer acquisition cost. At Shopify, we believe
in this kind of retail where online stores and
retail stores are part of a single unified experience. Our biggest commitment
this year will be to multichannel retail. We want more online first
brands to open retail stores and more retail stores to grow online. That’s fundamental to
our long-term strategy. It’s going to open new
opportunities for everyone. So I wanna share more about
how we are making this happen. Shopify POS. It’s our fast, feature-rich
and reliable point of sale, and it was used to sell by
more than 70,000 retailers last year. These are the multi-channel
retailers that are thriving in today’s landscape. And they love Shopify POS
because of how well it works with Shopify. Today, we are announcing
major new features to help merchants give their customers the best multi-channel experience. Let’s take a look. So we know that retailers
know that their customers are using other channels
before they visit a store. To service them better,
in-store staff need access to unified customer information right at their fingertips. With Shopify POS, staff
will soon be able to manage any online purchase at any retail store. All as part of one unified orders view. In a single step, they can
do a return or exchange across multiple channels
and this helps bring high quality customers into retail stores and also increases trust
with customers online. To help new customers walk into stores, staff also need to be
able to check inventory for what’s in that store
available online or other retail stores. No loading up the website,
no picking up the phone. It will all be right there in Shopify POS. Inventory across channels
is going to unlock a lot of new opportunity. You will hear more about this later today. Retail stores also give an
opportunity for retailers to give customers a meaningful
personal experience. And that’s only possible
through staff and service. This is a part of giving
customers more real connections with the brand. We know that’s an unfair
advantage for retail. And so for them we are adding
the ability for customers to leave tips for in-store staff, which will be a natural
part of a Shopify POS checkout experience. We’ll provide clear reporting
and staff attribution back in Shopify. Retail stores also have to
ensure that their customers feel in complete control
of their experience. Just like they’re used to
on Shopify’s online stores. And to solve this, we
are releasing a new app called Customer View for Shopify POS. Customer View connects
with Shopify to show what’s happening every step of the
way through a transaction. This will be customizable
for every retail brand and can sit wirelessly on a
counter on a separate device. And we think this will
make the instore experience that much more rich. Last but not least, we
want every retail store to be as unique as every online store is. So we are building tools
for you to help customize and extend the instore
capabilities that staff have. We are upgrading the Shopify POS app SDK so that it works across
all devices and it uses our new embedded app SDK. This means you can build
public or private apps with the exact same tools
you already used for Shopify mobile. You can even extend your existing apps. With powerful integration
points on carts and on orders, imagine giving staff
access to loyalty programs, scheduling, appointments, store pickups, and so much more. (audience applauding) Taken altogether, this is going to empower multi-channel retailers
to offer an experience unlike even some of the
biggest retailers in the world. That’s the massive
advantage that we are giving small businesses and that’s
the power of multi-channel. To sell and service
customers across channels in a single unified platform. All of this is rolling out on
Shopify POS on iPhone, iPad, and Android this summer. (audience applauding) Now that you know how we
are upgrading our software, let’s talk hardware. On this stage last year,
we made a commitment to building Shopify design hardware with the same love and care
we put into our software. And with the launch of our first product the chip and swipe reader,
Shopify became the first company to offer businesses
in the US a chip-enabled wireless reader for free. Now we are ready to take
that to the next level. Today, we are announcing our
all new tap and chip reader for Shopify POS. (audience applauding) I happen to have one right
here in my pocket today. (audience laughing) This is our very own contactless swipeless and wireless card reader for retail. It’s simple, beautiful, and so powerful. Tap based checkouts are the
fastest and simplest way for customers to make a purchase in store. They help keep the experience
focused on conversations, not credit cards, and
this works with all major contactless options like
Apple Pay and Google Pay, just like customers are
accustomed to our Shopify’s online stores. We put a lot of careful
thought into its ease of use. You’ll instinctively
know where to tap on that front surface to make
a contactless payment. With hidden lights to give
feedback through the experience. You can also insert a chip
enabled card for a payment and we paid a lot of attention
to the details of the card slot, to make it
obvious where you should insert the chip. Unlike other readers in the market, we use specific materials
and details to make it natural to use, not to
make it a certain shape. We’ve designed this to blend seamlessly in any store environment. It looks amazing and it’s
built to last with premium parts and materials. You can see that we are
evolving our hardware design language with a sleeker form and finish. And we even used a familiar
Polaris indigo color for staff to see that power button. While its all Bluetooth
enabled, so it can work for staff anywhere in the
store, we are going to release a matching premium dock, so
you can set it on a counter hands free. All of this to help staff
focus on creating those real connections with their customers. We absolutely love the
tap and chip reader, and we think you will too. It’s coming out this fall
in the US for only $49. (audience applauding) We’ll also of course keep
offering the chip and swipe reader for free to help new
merchants get started. With this, we now have a complete
premium hardware solution for retail. You have the tap and chip reader and dock, the Customer View app
that I shared earlier and a growing family of
other accessories in our hardware store. As you’ve seen today, commerce isn’t bound by alliance
between online and retail and neither is Shopify. We want to remove every
barrier possible by having a single integrated platform. To take advantage of a lot
of our retail capabilities, merchants have historically
had to pay an added $49 a month for our retail package. That’s no longer going to be the case. All of our new retail
features and all of the current hardware package
will soon be available on the Shopify plan and
above at no extra cost. (audience applauding) That’s right. One platform, many channels
and this spring, one price. Retail is so far from over but it’s not done changing yet. And we are here to help
multi channel retailers thrive and grow in today’s landscape and for the future. We’ll keep learning, experimenting, and solving new problems
so they don’t have to. When we think about these
blurring lines between online and retail, we
do typically think about how shopping shifts between channels. But what if it was actually
the technology that shifted instead? To show you what I mean,
I’d like to invite on stage our head of AR and VR, Daniel Beauchamp. (audience applauding) (peppy music) – Thanks Satish. When I’m shopping online,
there is one thing that I miss, being able to actually see the product. Yeah there’s product
photos and those are great, don’t get me wrong. But with a retail store,
you can actually touch, you can hold, you can be with the product, before you buy it. What you see is what you’ll get. How do we bring that experience
over to online shopping? That’s the question that’s
driving our augmented and virtual reality team at Shopify. We are investing in AR
and VR because we believe this technology will
fundamentally change the way that we shop. So I like to show you
how one of our partners, Tapcart has worked with
us, to create a new type of AR experience for online
fashion retailers. I’d show you a live demo right now, but the Wi-Fi was giving a bit of issue. So I have a pre-recorded
video that we’ll play. So this is the Fashion
Nova app built by Tapcart and powered by Shopify. Inside it, is a new
feature they added called the 3D look book. And when you hit it, it
uses your phone’s camera to let you virtually place
clothing in front of you. So it finds a surface. You can then drag in a
product and so here I have this nice hoodie, maybe
I want to put some shorts in there, so I’ll put those in too and of course I need a belt
so let’s see how that looks. And I like this bag, I’ll put that there. This layout is called a flat lay. It’s become a really popular way of people to share outfits on Instagram,
so they can look at it and say, okay how does this look and actually I wonder how
my shoes go with this. So here take off my shoes put them on, step back, and
I can get an idea of okay like does this outfit look
good and I can then take a photo and share it
with friends and family or the world. So here I’m actually mixing
real and virtual products together and as Fashion Nova
releases new collections using this feature, they’ll
be able to do the same. But my favorite part of
this app is not just seeing how outfits go together, it’s actually going up close
and seeing the details, so you can go out and see how realistic the belt buckle looks
and the texture on it. Go over the sunglasses, you see the reflections of the lenses. You go up to the bag, see
the details in the leather, see the stitching. Even how the light
reflects off the handles. When I find something that I like, I can simply tap on the
product, as you’ll see, and buy it seamlessly with Apple Pay. How cool is that? (audience applauding) And the best part about this app is it’s actually live
right now on the app store. This isn’t just some sort
of feature proof of concept. Experiences like these can be built today using our mobile SDKs
and the AR capabilities now found on hundreds of millions of iOS and Android devices around the world. But what’s really making
this experience possible are 3D models. That’s the virtual version of a product. And it can be used in
so many different ways. You just saw how it could be used in AR, letting shoppers preview
something in front of them before buying it. But it can also be embedded
directly on your online Shopify store. So shoppers can interact with,
they can see your product from any angle, zoom in,
spin it around, get more confidence in what it
is they’re about to buy. And this functionality
is actually built into all major desktops and mobile browsers, so shoppers don’t need
to worry about saying, oh I have to download
this special app or plugin to make this work, no. Your browser supports it. The 3D models can even be used to generate product photography and this
is an example of it right here. Let’s say this bag came in
dozens of different material options and dozens of different finishes and overall you’d have over
a 100 different combinations of how you can configure this bag. Well merchant could use a 3D
model to generate high quality shots of every single variant they have without needing to bring all
those hundreds of products with them to a photo studio. It’s an incredible time
saver and it’s amazing all the things that 3D models can do. But I know what you’re all thinking. That sounds really cool but how does a merchant get
3D models to begin with? And that’s where our partners come in. Today we are announcing new
opportunities for partners to provide 3D modeling
services for merchants. We started working with a
number of great partners already including the 3D design studio Sadak and we’re gonna be onboarding
more throughout the year. The partners are offering
these services are gonna be the ones creating the virtual versions of merchant’s products and they’re gonna be doing it at scale. And we are launching something
we called the 3D warehouse that will let you take those
3D models that are created, store then directly on Shopify and associate them to
products and variants, much like you do with photos already. And this is gonna open up new
opportunities for developers to use the 3D models that
are created and stored on Shopify to built new and
immersive shopping experiences. With the 3D warehouse API, you
can actually easily download this virtual version of
products right into the 3D apps and channels that you’re building. And that Fashion Nova example
you saw, they use that. They store the virtual
versions of their products on Shopify. They can add new ones,
they can make changes. They do it all within
Shopify without needing to worry about resubmitting
to the app store. It’s a really seamless process. And these are just a
few of the new tools and opportunities that we
are releasing this year as we become a 3D enabled
commerce platform. Experiences in augmented reality,
whereas we like to call it augmented retail, will
fundamentally change the way that we shop. And that’s why we are
asking you our partners to help our merchants
build towards that feature. Thank you. (audience applauding) – Thanks Daniel. How cool is that? Augmented retail is expanding
how merchants can create real connections with their customers. And it’s a part of our
commitment to unifying online and retail. Before I finish, I wanna
share with you one more way that this commitment is changing Shopify. We believe in this so
much that we are really going to walk the walk. We also want to work with
our customers, entrepreneurs, in the way that’s most
natural to them, face-to-face. After today, Shopify itself
won’t just be online either. We are going multi-channel. We are opening Shopify’s
first ever physical space. (audience applauding) We are getting ready to
launch our first permanent physical home for entrepreneurs. It’s designed to be a
space, community and support for local entrepreneurs and retailers to grow their business. It will feature the best
of Shopify’s products, new retail technology and one-on-one help. Inside you’ll find on
stack Shopify grooves, daily workshops and events, and access to all of the retail solutions you saw here today. There are lot of local
spaces that entrepreneurs can visit to help run their business. Printing, supplies, banking, even taxes. But this will be the
first space they can visit to help grow their business. Imagine setting up an online store, meeting expert partners, or just grabbing a new
card reader on the go. Stay tuned for the official opening of our first space this fall. We will share more on where and when soon. (audience applauding) Shopify’s opening its doors
to multi-channel retailers and we are helping them
meet customer demands in physical, augmented,
and every kind of retail. All powered by Shopify and Shopify POS. To create this single unified experience, we also have lots underway
to help merchants that sell online and to tell you
more I’d now like to invite our Director of UX,
Cynthia Savard Saucier. Thank you. (audience applauding) (peppy music) – When I meet a merchant, I
ask them about their business, their struggles and their wins. Now because of my design background, I thought that it would tell
me about the admin’s navigation or the interface. Or maybe even our use of purple, but no. Help me make more sales. Now that’s what tell me. 10 years ago, the hard part for a merchant was to set up their online store. But that’s not the case anymore. When we ask them what
their biggest challenge is, they’ll say that is actually
not something we handle within Shopify itself. Instead, it’s scattered
outside of Shopify. And it’s marketing. Lookalike audiences,
retargeting, keywords, metatag descriptions. It’s a challenge keeping
track of all the terms, let alone finding the
best solution for each. This is why we are excited
to bring marketing campaigns inside Shopify. (audience applauding) We are giving merchant
digital marketing advice, helping them set up and run their store and showing them the
return on their investment in those campaigns, all
in one convenient place right within Shopify. And at Shopify, we really
care about everything that makes it into the main navigation. So much that as you know,
it hasn’t changed in over five years. Now we are changing that
and we are adding the marketing section, which
tells you how much we care about this launch. So let’s see how it works. Using this new workspace, merchant can quickly and easily create a marketing campaign for a special event like Mother’s Day for instance because they didn’t
forget Mother’s Day right? Everything you need to create
and publish these campaigns is now found easily in Shopify. This used to require jumping
through a bunch of hoops. Small business owners can
also see how well their campaigns are doing with
smart useful reports. You may know the saying
half the money I spend on advertising is wasted. The trouble is, I don’t know which half. Well, we now tell you which half. And when it comes to marketing, merchant have a lot of
questions like what product should I market and when, where, and how much should I be spending? We’re gonna give these
answers to the merchant right in the alignment where it’s needed and we’ll also provide proactive and personalized recommendations. With answers to questions
that our merchants might not even know that they have. These recommendations
take into consideration activity on Shopify stores,
like an increase of orders for a specific product
and it turns it into a detailed and actionable recommendation. This is specific to this store
and it could not be easier. Not only that but it’s
performing really, really well. According to our initial research, ads created from these
recommendations were twice as likely to result
in at least one sale. Having a place to run marketing campaigns, get marketing ideas and see
how well they’re working is great but we wanted to
do more to make marketing accessible, which is why
we’re providing a few apps completely free. These include apps for the
most popular ad platforms and we’re making automated
abandoned checkout emails free for all merchants on all plans. That way, our merchant will
never miss a chance to sell to an interested buyer. But we need your help to
build the best marketing section possible. First, you can embed
your app directly within the marketing workspace. That way when a merchant goes
in to a create a new campaign they will see your app as
one of their available tool. Also you can resurface the
result of these campaigns attributed directly to
your app in our reports. We are investing heavily
in simplifying marketing. And that means there’s a
great opportunity for you our partners, to create
apps that cater to merchants that needs more complex
or more specialized marketing workflows. The marketing section
is coming this summer and with your help we can
finally make sure that no one needs to know what a pixel
is to be successful online. (audience applauding) So the first step to get
more sales is to bring in more people. Step two is to convince
these people to buy using discount codes. So to make those marketing
campaigns more powerful, let’s talk about what we do
with discounts at Shopify. So it turns out that
people really, really love buy one get one deals. And our partners, they want
to be able to offer them too. So we are announcing
advanced discount types. (audience applauding) This week we are making
it easy for all merchants to easily create a BOGO discount. The process could not be easier
requiring just a few clicks. And there’s more. We’ve added quantity discount too. These allow merchant to
create custom promotions for their customers depending
on the amount of product that they’re buying. So BOGO and quantity
discounts are just part of our ongoing commitment to make
more complex discount types easy to create and accessible. From discount codes to free
shopping to percentage discount we’ve created a wide range
of offers and will continue to explore more in the future. So while we are constantly
building more discount types, merchant rely on a broad
range of promotion tools. And that’s where partners
can benefit most. We want you to build
flexible marketing apps that can fit all kinds of stores. Using the price rules
API, partners can create sales incentives like loyalty programs, email marketing and a lot more. We are also investing in
our API to provide precise information on discount performance. This will definitely help
drive user to your app and will show the value created
by your app to merchant. So discounts and promotions
are a great way to get people to your store. But once there, we still
have to make sure that they actually purchase something. Unfortunately your customers
still have go to through a checkout to make a purchase. This is a long undesirable
step for everyone. I mean have you ever heard
of anyone saying how much they love entering their
credit card information on a form on any websites. Well my team is obsessed
with this problem. While some of you dream in colors, I dream in forms, fields, and labels. (audience laughing) We are constantly working on
what can be done to bring us one step closer to a
checkout-less checkout. So let me show you what
that next step looks like. On the left side, you have the
usual Shopify shopping cart. We’ve tried to make it
as fast as possible, but there is still a lot of
clicking and typing required, which means a lot of chances
for people to abandon their purchase. We’ve actually doubled up
this speed because it’s that slow. On the right side, you have
the new dynamic checkout and I’m sorry you might have missed it because it’s really, really fast. So we’re gonna play it again. Voila! (audience applauding) So that’s dynamic checkout,
a one click to buy. And the buy button is
right on the product page, which means no more distraction
between the purchase intent and the purchase completed. Also, we are only showing
the buyer the payment method that they’re most likely to want to use. It removes the extra steps,
the clutter and everything that does not contribute to a
seamless checkout experience. Now this is what we mean when
we say that we are defining the buying experience of the future. We believe that just a
few years down the road, it will be the expectation
for every checkout experience. Customers don’t have to
be burdened by anything that isn’t relevant to them. So that’s dynamic checkout, the express buying experience of tomorrow, available today. (audience applauding) We are really proud to announce
all of these improvements to the online store. They make what was historically
complex and difficult easy and accessible. All the while, boosting sales
and improving the experience of shopping online. But we can’t make any
of these things possible without you our partners. With your help powered by
Shopify, as never meant more. So now I’m gonna turn the
stage over to Mohammad Hashemi Director of Product. He is gonna tell us what it
means to take this better experience and apply it
to selling everywhere. Thank you. (audience applauding) (peppy music) – Thanks Cynthia. I’m excited to be here
and to be able to share some of the work we are
doing to help bring everyone, everywhere a little bit closer together. As you’ve heard today, we
want to help our merchants sell more. One of the ways we do
this is by bringing them closer to their (audio cut)
regardless of geography. The world’s gotten a lot smaller. We share more experiences than ever before and we’re increasingly
connected to each other. This isn’t just true of
how we consume information or interact with one another. It’s also true in commerce. Increased internet connectivity
and an abundance of tools to help people build out
their digital identities has resulted in a sharp
increase in global eCommerce. Shoppers everywhere are spending
more time and money online. And they’re not limiting
themselves to buying within their own borders. Over half of online shoppers
say they’ve made a purchase from an overseas business
in the last six months. Global eCommerce driven
by cross border shopping, is set to become a 4.5
trillion dollar opportunity. That’s enormous. Done right, going global
could be a major growth lever for anyone selling online. But for small businesses,
getting your products to an international audience
can be tricky, pricey, payments, taxes, shipping. There’s a lot of challenges
that need to be addressed in order to succeed. So let’s dive into how we’re
gonna help our merchants tackle a few of these top challenges. Let’s start off by talking about value. Every time a shopper visits a store, like this one, they ask
themselves a seemingly simple question. Is this product worth the price? They comb through the photography, they pay careful attention
to the customer reviews to get a sense of what to expect. And they read the product specs. And they combine all of
this information to decide what they think the product is worth. And then they look at the price. $50 looks like a great deal. I’d buy it, (bell rings) that split second mental math
is happening all the time and every great business
understands how important it is to make that decision as
quick and as frictionless as possible. Now you might say that the
example I just went through seemed frictionless
enough and it was for me, a North American shopping
in my local currency but what if the shopper isn’t from here? What if they’re from Germany or Japan? Would the math be so simple? What does $50 mean to them? Adding currency conversion
and credit card exchange fees and you get the type of mental friction that will drive anyone away. How can they tell if
this product is worth it if they can’t understand the price? At best, they have to jump
through additional hoops to figure all of this out. At worse they never come back
and the store loses a sale. It’s time to tackle this. Starting this fall, merchants
using Shopify payments will be able to offer
their customers the ability to view product listings
and check out in their local currency. (audience applauding) We will begin our
rollout with Shopify Plus and expand from there. The shopper will see the
same nice round price every time they visit the store. The currency will
automatically adjust based on their location, appearing
both on the storefront and carrying through to the checkout. The price will feel
familiar and consistent offering a more personalized
experience that will ultimately translate to more sales. This all comes with no added
complexity to the merchant. With just a few clicks,
they can add a new currency and use our default rule
sets to create prices from within Shopify. We will automatically adjust
prices based on the latest exchange rates and will round the price so that it’s nice and presentable. This experience will work
seamlessly across Shopify from product creation to
payout reconciliation. Our initial rollout will
focus on nine major currencies and will continue to expand from there. You’ll hear more from us on
how to make your applications work alongside this functionality
in the coming months. Now solving the currency
problem is a great first step. But it’s not all. So let’s keep going. Let’s go back to our German
shopper for a moment. They now see the product
in their local currency. They can understand the price. They do the mental
math, they’re convinced. 45 Euros is worth it. They wanna buy. They get to check out,
put in their information get ready to pay. Then they see this. Visa, MasterCard, Amex. While that might look fine to us, that’s not necessarily true
for our German friends. In Germany, these cards
make up about 20% of online transactions. And payments directly from bank accounts take the lion’s share. Germany is just one example. There are hundreds of region
specific local payment methods across the globe,
each tailored to unique shopping preferences. For the Germans, it’s
SOFORT, a commonly used bank transfer payment option. The Dutch like Ideal as their solution. (audience laughing) And in China they have
Alipay and WeChat pay. Popular digital wallets
that are used by hundreds of millions of shoppers. Payments is an intrinsic
part of people’s culture. In order for our merchants
to successfully scale their business globally,
they need to offer the right payment methods their
shoppers expect locally. Starting this fall, we
will begin rolling out the most popular local payment
methods to all Shopify payments merchants. This means that when a
small business signs up for a Shopify payments
account, they won’t just get support for the major
credit card networks. They’ll also be set up with
all of the important payment methods that are required to help themselves internationally. (audience applauding) Onboarding will continue
to be frictionless and immediate. Merchants will be able
to access all of these payment methods out of the
box, without having to spend time setting up individual
relationships with the underlying providers. They’ll continue to
receive a single payout on a predictable payout
schedule through Shopify. And the entire experience
will be tightly integrated with all of our core products, from reporting to fulfillments
to fraud management. Finally, payment methods
will be presented to buyers on checkout based on their
preferences and geography. We won’t clutter the checkout
with unnecessary noise. We’ll keep it clean and
simple and show what’s most relevant to the shopper. Our initial rollout will
focus on the most popular payment methods in Southeast
Asia and Western Europe. And we will continue to expand from there. Multi-currency and local
payment methods for Shopify payments, two key ingredients
in making sure that our merchants can cater
to a global audience, no matter where they’re selling from. It enables them to offer a
much better buying experience to shoppers who increasingly
expect personalization, whether they’re buying
from around the corner or across the globe. These announcements are the
first in a series of investments we are making to help our
merchants sell more globally. Expect to hear more
from us as we build out a future for commerce,
that’s made up of more voices rather than few. Thank you. (audience applauding)