Good afternoon this is Thomas Green at ethicalmarketingservice.co.uk today I am going to be taking you through the process of being able to show google shopping ads or product listing ads on YouTube it’s been something that’s been appearing a little bit more and more very recently it’s moderately new so people aren’t necessarily not many people are doing at the moment so it’d be good if you have the ability to show shopping ads if your site is kind of like an online store then very worth testing it at this particular point in time you will need to either set up a Merchant Center account or already have one linked to your AdWords account and i’ll take you through the process of that not you know just that the fundamentals of it not necessarily the walkthrough of merchant center today but if you’re in your AdWords account go to campaigns and add a new campaign go to video and with the Hangout it takes a little bit longer than normal but shouldn’t be too long going to label it shopping ads. select google shopping and the description is regarding buying products the product filter works very much like any any shopping campaign does so if you have a particular set of products that you want to only show within this campaign then you would need to specify it by creating filters the merchant identifier is already linked here so my merchant center account is EMS store if you don’t have anything here then as I previously said you need to create a merchant center account my advice is to use the same email address that you have for your AdWords email or adwords login you need to specify the domain or the website address and then also go through a process of just proving that you’re the owner of that site once you have that you’ll need a feed a product feed and once you upload that you’ll be able to basically you’ll see this your merchant ID here and this will all be absolutely fine and you specify a individual budget just like you would with any particular campaign along with the delivery method I personally if you’re going to include video partners then I would separate the campaign’s so for now i will just do youtube videos i’m in the UK so i will select the UK so you have the option of increasing adjustment a bid adjustments and also when you want the campaign to start and finish on much of this is is similar to any other campaign setup click Save and continue ok so with ad group name we would specify the type of product if we’ve done that or you know if you’re going to have all of the products shown within one ad group then we can label it all products for the youtube video i should have something already arranged for you but i don’t i’m going to go to my videos and then select chosen video that I would like to show the ads on, it might also be a good way to label your adgroups so if you had a particular video you might label it with your name the display URL is going to be self-explanatory our site is ethicalmarketingservice.co.uk as i said in the introduction and i’m going to go with the video ad named the type of the video so this is how it’s going to look the feed that’s in the merchant center is going to tell youtube to show these products on the video and on the side and also underneath I would encourage you to experiment with the cost per view as you can often get quite cheap use depending on what you’re settings are here is where you will pick your targeting again a lot of this is like any video campaign i’m going to select someone who has viewed one of my youtube videos and then save the adgroup and that is our campaign created so I we’re showing shopping ads google shopping ads on this particular video to the list that I added to the adgroup this is just sort of a video to say that this is available and I do believe that it should be tested to see how efficient it is if you would like to discuss AdWords management please visit us at ethicalmarketingservice.co.uk and please rate and subscribe and thank you for listening