Hello. This is Debbie Drum. This week, we’re going to be talking about
selling high-ticket versus selling low-ticket products. And which one is better? Which one should you focus on? And let’s clear up the confusion. I’ve been marketing online since 2010. The way that I learned how to make money online
was actually to sell low-ticket products. So when I first started, I actually … And
it was kind of the norm to sell products that were in like the $7 range, $9 range, things
like that, or prices like that. That was a way where you can provide value
to a wide group of people that were able to afford a $7 product or a $9 product, right? That was a way to introduce you to that person,
and in return that person would get on your list. Then, you would be able to market them. Essentially, if you do publish books, then
you’re publishing low-ticket products. Now, on Amazon especially, it’s exceptionally
low, whereas a lot of times you’re publishing products that are .99, $1.99, $2.99. Most people don’t make a ton of money publishing
those low low-ticket products. Now, it’s only when you have a very high volume
of people that you could reach on a consistent basis ongoing where you can find yourself
making a lot of money, right? Especially if you pick a good topic for your
book, if you pick … If you have such a solution to a problem that a lot of people have, and
people are writing you reviews, and they’re recommending your book, and you can potentially
sell thousands, hundreds of thousands, even a million copies of your low-ticket book,
and that’s how you pretty much make it. What most people do, unfortunately, is they
publish and they try to sell a book at a very, very low price, and they find themselves struggling
to sell even at a very low price because maybe they just miss the mark or maybe they just
don’t have that reach to get that audience that they’re really after and looking for,
right? They haven’t made it, in a sense, right? So, they’re still looking for how are they
going to get this ongoing targeted traffic over, and over, and over, and over again. So, that’s what … So, the mentality behind
selling a low-ticket product is the masses. You want to appeal to as many people as possible. They’re putting down $7. It’s not a big commitment. The idea is for you to get them on your list
so that you can sell them more products later. You can tell them what you’re doing. You can, say, invite them to a Facebook group,
whatever you want to do because now you have them on your list. So, that’s the whole idea. Now, in order to make good money selling low-ticket
products, again, you need to either have the ability to reach a lot of people at once,
right? And I’m talking about, you know, in the thousands,
right? So they say they say … I don’t know who
says it, but a lot of people say that if you have 1,000 true fans, then you could make
a full-time living online. Now, having a thousand true fans doesn’t mean
that you have a thousand subscribers on your email list. It means that you have like definitely over
8,000 subscribers, 9,000, 10,000 and beyond on your email list, because not everybody
that you email, not everybody that signs up and buys your product is going to follow you
forever. I mean, you wish that they would. And if your stuff is really, really, really,
really good, then you have a higher percentage chance that they will. But for the most part, you’re out of that
number of subscribers that you have, a certain percentage are going to open up your emails,
and buy your stuff, and follow you, and a certain percentage won’t. So, it’s all a numbers game, and that’s why
you want to always be increasing your subscriber list because just because you have a thousand
people on your list, it doesn’t mean that you’re going to … you’re just set for life. It means that the higher percentage chance
that more people are going to see, and do, and what you’d like them to do, and that is
follow you, become a fan of yours, and buy your products. Sometimes, I used to feel like I was at a
slight disadvantage because from a very early on stage in my online marketing career, I
was taught … I was pretty much taught, and I became an expert in selling lower-ticketed
products, right? So, maybe if I was taught at an early stage
to sell higher-ticketed products, I would be … You know, maybe it would be a different
path for me, but that’s just where I started. It’s been very successful for me, and I’m
happy with it, right? So, you can’t change the past, and that’s
what … That’s how I learned. I will say that you need the same skills to
sell a low-ticket product as you do with a high-ticket product. The skills have to be there. We talk a lot about copywriting, and we talk
a lot about offers, especially in these Live with Debbie Passive Income with Content. So, pay attention there to this space because
we talk about these things that help you sell products. So at a certain point when you get good at
selling the lower-ticketed products, you might want to consider going into selling products
that are more expensive. And the better you are, and the more experienced
you are, and the different offers that you have that justify that higher price, you will
be able to do it. So, now let’s transition over to high-ticket
products and what you need to sell. Now, again, there are some people, there are
some coaches that say, “Don’t ever sell low-ticket product,” because why would you want to sell
low-ticket products? Why would you want to sell? You know, you would have to sell so many more
low-ticket products then to make the same amount of money as selling one person at a
high-ticket product price, right? So what’s more? If it takes the same amount of skill and know-how,
what’s the difference? Well, it is. It is a big difference because one thing that
you really, really need or a couple things that you really, really need to have to sell
a high-ticket product is, number one, if you’re going to work on anything … Let’s say your
dream goal is to sell a high-ticket product and you want to sell $5,000 of packages, $5,000
packages all day long, every day, this is what you need to focus on, and do, and implement. Number one, you need proof. You need proof that you’ve helped yourself
and you’ve helped other people achieve whatever it is that you are promising. Without the proof, forget about it. You’re pretty much not going to be able to
sell packages because you need … And the proof comes in the form of testimonials, specifically
video testimonials, of other people backing you up and saying, “Yes, this person has helped
me do this, and they will help you, too. This is how they help. This is where I was before. This is where I am now.” People genuinely saying that. Now, they’re not always going to just automatically
do those videos for you. Excuse me. You need to reach out to people to get those
testimonials. But if you have the proof and if you genuinely
helped people, then you can sell these packages all day long, e’er day, okay? So please, don’t even try to do it if you
do not have that social proof, that social backing. So, that’s the first thing that you need to
concentrate on. Have you done it for yourself? If so, have you helped others do it, and how
have you helped others do it? Even if you helped others do it and they didn’t
pay you that $5,000, it’s fine. They could still make you a testimonial and
still say how you help them, but, you know, maybe you have some trial cases that you did
to show that you can help people, but you did it on a trial basis because you wanted
to get these testimonials, which is fine. Go on any website, and they’re selling a high-ticket
product, they have tons, and tons, and tons of people saying, “Yup, this person is the
real deal,” okay? Even if you have nothing else but testimonials,
you’ll still sell because … And then you have stories, upon stories, upon stories of
how you helped other people, okay? The second thing that I would really work
on if you’re going to be selling higher-ticketed products is the actual offer itself. So, what are you putting inside of this package
that is going to make somebody say, “Oh my God. I need to have this because there’s so much
value and I’m having this problem, this problem, this problem, and this problem, and that person
is giving me the solutions inside of their package to help me solve these problems”? So, that leads to knowing exactly what your
audience needs for you to solve what exactly you’re going to be putting in this package
because you know the specific problems, the biggest problems that your audience has and
you’re putting it in the package to help them solve this, these major problems, okay? So if you’re offering something in your package
that is so not what people need, at all, then nobody’s going to buy it. You have to make a priority list of what are
the top things that people need. You know, it’s that old kind of saying where
if somebody’s homeless, their first priority is getting shelter, right? Their first priority is not going to be getting
into shape, right? So, you have to kind of prioritize where you
stand and where other people stand, and then and you kind of have to hit that mark. So, the folks that aren’t hitting that mark
when they’re trying to sell higher-ticketed stuff is because they’re missing the mark
and they’re not doing a good job at prioritizing what their target audience needs in a specific
order. So, that’s where you talk about making lists
of solutions that you want to help people with, but going really, really in order, and
having the most important to the least important, and knowing that truth about your audience,
right? Oh, okay. So, the answer, while we’re winding down here,
the answer is, should you sell low-ticket products or should you sell high-ticket products? The answer is you should have a variety of
all products at all different price ranges in your in whatever, in your selection of
products that you offer, okay? Because not everybody is going to be ready
to pay you $5,000. Not everybody is going to need your lower
ticket, so you want to have a variety of packages that you can offer for people at different
levels. Now, this is not going to happen for you overnight,
right? But, you want to think about how you can have
a variety of packages for people at all different levels and for people who are ready to take
the next step with you and maybe go a little bit deeper, maybe go a little bit more personal,
maybe go a little bit more one-on-one with you that you can then charge more. Sometimes, people need a little bit of a taste
of you at a lower-ticketed package, and then they’re like, “Oh, wow! I love this person. And now I’m ready to kind of go further.” And not so much pay the $5,000 right in the
beginning, but maybe after a year they love you so much they’re ready to do it, right? So, you want a variety. And that’s your answer, and you want to kind
of get good. Now, if you’re ready to go full steam ahead
to high-ticketed packages and you don’t want to do low-ticket, then don’t. And vice versa. If you don’t want to do high-ticket and you
have an audience, you have a reach where you can sell a ton, a ton of products at a low-ticket
price, you can do that, right? So, let me give you an example of something
that I do at times. I’m doing a live session next week for my
Passive Income with Content, and it’s called Jumpstart 2019. That I’m charging $27 to do for people to
come into the live training. But, there’s no pitch, okay? So, it’s not like a webinar where there’s
going to be a pitch at the end. There’s no pitch. It’s all content, so that’s why I’m charging
to get in, right? And if I can sell 100, 200, 300 of those,
that’s a pretty good time spent for that live session. Now, I’m happy to do that, right? So if I [inaudible 00:16:56] I charge. I can charge whatever I want, but this is
a $27 product. I consider that pretty low. And with all the bonuses that I’m offering,
it is worth way more than I’m charging. Yeah, somebody asked, “Can I have the link
to that?” Absolutely. Can I find that really quick for you? Another bonus, so there’s two bonuses. One of them is Jumpstart 2017. I did this back in 2017. Everything that I talked about applies to
now. Even though it was a couple years ago, I relistened
to it, and it’s really, really good stuff. It’s pretty evergreen, so I’m putting that
in, as well as a new method that I developed to make your … the PDFs that you put out
interactive where you can actually help people engage with you and help people through any
type of specific process without them having to print out anything. They can do it all digitally. It’s a really cool method. So, that’s another bonus there as well. Thank you so much for joining me live. Thank you for joining me on the replay if
you’re on the replay. And thank you for subscribing, leaving me
a comment, and giving this video a like on YouTube. All right, I’ll see you next week on the next
live session.