So I have a great trick for speeding up your website. I’m John Paul Mains, the chief scientist over at Click Laboratories, and I discovered something interesting actually by accident. So as you know speeding up your website involves compressing images, making sure they’re the right size in order to serve people quickly. Well, there’s a little bit of an issue with compressing images PNGs are, you know, they tend to be a little bit bigger, but they’re a much cleaner image. JPEGs, you can press them a lot, but they end up adding in noise into your image. So if you’ve got like, you’re trying to show product, ecommerce product. Well it’s not gonna look very clean. It’s gonna have a lot of jagged edges around it and you’ve probably discovered this and so you end up having to make your images bigger. JPEGs have a problem because they introduce noise along the edges. You’ve probably seen this if you’ve done a lot of image compression and they don’t look very good. So what you want to do is where’s the balance in this? How do you create a good-looking image that’s also compressed so Google is giving you a good score and not complaining about your site being slow and creating a better experience for your customers? Well, I found a trick by accident, I didn’t mean to, but this actually works. So you want nice clean images, but you need them to be well compressed, highly compressed. You want your ecommerce images to look nice and clean, the best they possibly can. So your first step is to convert them to a PNG, make them PNG, make sure there’s no noise in them. Create them the right size. But then take that PNG and run it, so a service like Tiny PNG can compress it. Okay, compress it as far as it will go you might want to run it through a couple of different times. Make sure it still looks the way you expect it to do. But then, then you create, convert it over to a JPEG. And what you’re gonna find is that the noise has been minimized. You’ve already compressed the image. You’re not introducing additional noise into your compression and your JPEG comes up pretty clean and really small. Tiny PNG can do most of this and there’s lots of converters out there. You can do some of this in Photoshop. Follow the blog, read the blog where I post this, follow the link. See where I’m going to show more details about this, but it really works well. It’s an extra couple of steps, but it’s definitely worth it. I’m making this small change, so convert it to PNG first, compress it, compress it a couple of times, send it and then convert it over to JPEG and you have a nice clean file size, small image that you can use that looks really great on your website that Google is going to love. So quick tip, easy way to speed up the website. Give it a test run. I’m John Paul, Click Laboratory and see you next time