– Hey, everybody. This is Roberto Blake of robertoblake.com, helping you create
something awesome today. Say, we’re gonna talk about how to make passive income online by
creating online courses that you can sell to your
audience or your email list. Selling online courses is a great way to make passive income online and provide value to people. I’m gonna explain to you how you validate the difference between free content that you’ve already put
out and paid content that you’re using for your online course and why that has value to your audience. I’m also gonna take you
through some of the tools that I’m using that I’ve
used to put together the online course that
I’m releasing here soon. And I’m also gonna talk
to you just a little bit about how to use online membership groups because that can actually
be an effective way to pair something with your online course. I’ve actually done another
video about getting started with making your own membership site. So you might wanna
check that out, as well. When you make a decision to
start doing online courses, you have to really qualify
what the specific value is to your ideal audience. And also, what established
you as a credible person to teach this and to talk about it. You don’t necessarily
have to be an expert. That word gets thrown around so much. But you do have to, at a bare minimum, be a practitioner and
someone with experience that can relate that information well to a beginner or someone inexperienced. If you are talking about
a professional market, you might need some kind of accreditation or you might need some kind
of certification or degree in the thing that you’re talking about. But more than anything,
body of work and results speak for themselves a
lot better than paperwork. One of the other things to keep in mind is that you might have
specialized knowledge that other people don’t have
versus general knowledge. When you’re talking about degrees, that’s usually general knowledge that someone acquires through
traditional education. When you’re talking
about industry knowledge, that gets very specific and
has unique value to somebody, well, that gets really interesting. It could be that you are a LinkedIn expert who achieved certain
results through LinkedIn. Like, generating leads
or finding more recruits, et cetera, et cetera. So, there could be all kinds of specialized things for that platform. If you build a six figure
business through Snapchat and doing creative content over there, you are qualified to teach your course. No one’s handing out degrees in Snapchat. So, that’s how you kind of, you know, differentiate and you justify value. A primary, really practice example would be the fact that I’m
a YouTube certified expert. On top of that, I produced, shot, and edited 1,000 videos
on this platform alone. And I’ve also mastered
YouTube Live streaming. So, these are things that I could use to kind of authoritatively speak to this in an online course. And have people find that
information to be credible. Once you know you’re gonna
teach an online course in and what makes you credible, one of the other important things that you have to do is you have to decide what online learning
platform you’re going to use. And then, also, you have
to be able to justify that in terms of free content you might already have in the market versus
this new paid content. Let’s start with talking about the online platforms you need though because you can’t really make sales or build your course without
using some type of tool. Because a lot of people already have their own website and domain name, some of them prefer just to go ahead and use a WordPress site so that they can keep that consistent. And they’ll just use a Plugin. I’m not a fan of this method. But I do understand why people do it. My preference is to use an
online learning platform. Something that is referred to as LMS, learning management system. Just like a content management
system, like WordPress. And the platform that we’re gonna talk
about today is Kajabi. Because it’s the one that I
have the most experience with. I will cover some of the other best platforms for online courses. But for right now, we’ll focus on Kajabi, since it’s the one that I
have the most experience with. It’s what I’m using to release
my first set of courses. And it’s the one I currently am using for my online membership group. Kajabi is a more expensive option than other things on the market. But the reason that I chose it is because of the speed,
the functionality, and the features that I get. And it’s focused on visual design. That and it’s easy to use templates. You literally can go ahead
and set up the outline in the beginnings of your
course with just a few clicks. That is something that’s wildly convenient for the far majority of you. And it might be worth
paying a few extra dollars just to have that headstart. I like that everything with this system focuses on drag and drop. And also, the fact that
they have achievement setup, kind of gives you a
little bit of perspective on what you need to do in order to have a successful
setup and course launch. I also like that this isn’t
all in one style platform. So, it handles everything
from the email marketing side to the payment processing side. Which, if you used a WordPress Plugin, you’d have to actually use like, oh, I don’t know, five
or six WordPress Plugins, to accomplish the same task. And there are things where this could interfere with your regular website. So, that’s something that just bothers me. The other great thing about Kajabi is you can attach your own
website and domain name to it. And it does intergrade with existing emails marketing platforms, if you already built an email list. So, I like it for all of those reasons. Again, it is the more expensive option. But they did hook us up
with a discount code. Go to robertoblake.com/kajabi. I’ll link it in the info card and in the description below. This is not a sponsored video from them. But they did hook us up
with a discount code. So, thanks, Kajabi. FYI, if you’ve ever watched my series on making passive income online, yeah, that’s an affiliate link. It does help the channel, appreciate ya. “So, Roberto, I am
credible in my industry, “I’m a though leader, or
at least a practitioner. “And yeah, I have a system
to build my online course. “What do I do now? “How do I get people to
accept my paid content “when there’s a million
things on the internet “that they can get for free
to learn the same things?” The answer to your
question is the question. There’s a million things on the internet and they’d have to hunt
them down piece by piece. Because most of it is
not in the same place. And if it’s on YouTube, it’s scattered. And there are a lot of distractions. Not to mention, the
person making that content was beholden to the YouTube platform, which will influence the way
that they produce the content. Trust me, I would know. The reason that I am doing this content and it’s on my own platform and paid is to not be shackled
to the YouTube algorithm and beholden to the YouTube culture, the way that viewers behave and the way that things get suppressed. Or the fact that even if I wanted to include other resources, the reality is YouTube viewers just don’t click the links
down in the description. I could be giving away
oodles of free stuff, discount codes out the wazoo, and you guys won’t bother
to click down there or find anything down there because (sighs) too long, didn’t read. But if you pay for something, the odds are that you’re
going to take advantage of everything that it has to offer. Not to mention, that there
are less distractions. When you have your own platform, and when somebody’s paid for a course, and they’re sitting in your system, there’s not a cat video or Jake Paul video on the sidebar to distract them from the effort of learning this one skill that’s gonna actually make
a difference for them. No distractions, no cat videos, no Jake Paul, that’s the reason. But no, seriously, the reason that a paid platform makes
sense is because it is a focused and structured
learning experience. If you searched for videos on YouTube on how to do
anything, that’s great. And maybe you can learn that thing in five or 10 minutes. But what if you need
something more in depth? Also, what if you need the option of having this as audio? Or what if you want a diagram
or a slide deck or a PDF? YouTube is very limited
with regard to those things. Not to mention YouTube
does punish creators for driving traffic off of YouTube, to their own website
or to these downloads. Versus keeping them on the platform and making them watch another video. So, YouTubers don’t have a big incentive. Even education YouTubers,
to operate in this way. And to take resources that go and exist outside of the platform and provide them to their viewers. It’s just not very practical, if you want to grow in YouTube. Which is why someone
would make other content. And if you’re thinking about
this, it works the same way. You have the incentive
now to teach and instruct and present in a very different
way than you do on YouTube. You’re not beholden to an algorithm, to the search, to the trends, to the user behavior on YouTube. You can have a different relationship with your audience by
owning your own platform and not having to play by YouTube’s rules. Which means you can
deliver exponentially more value to them in this new way. And you’re not competing with all the other creators in your
niche when you’re doing that. Nor is your student
distracted by other things that are unrelated to the task of learning this particular
skill or information. Short version, there’s structure. It’s consolidated information. It’s presented in a
format that is specific to learning and going through a process. Not just getting views,
clicks, or subscribes. So, it’s very different. And the other things is, you have diversity of formats. You can control the presentation. You can provide resources that are audio. You can provide templates and downloads. You can just give more
resources and more value, using your own platform,
using your own website than a content creation
website like YouTube. And I say this as someone who
has bought online courses. In fact, a course that I
would definitely recommend, Pat Flynn’s Power Podcast course. Charisma on Command’s
course is also amazing. I really think that if you wanted to look for an online course
to buy, until mine come out, that these are ones that
would probably benefit you. At least, that’s been my own experience. One of the last tips I’m gonna give you. And again, this is all
just kind of a primer on getting started with
your online courses. Is figuring out what to charge. A lot of people will try to
sell courses for less than $99. I’m not really a fan of that
model for a couple of reasons. I think that if you
have something of value, that you should charge a premium for it, if you feel like you’re
delivering on a premium product. Not every course will be that though. So, I understand, maybe
you’re doing a cheaper course, as a tripwire or something
that tests the market while still making some money. But ideally, I would encourage you to make at looking a $199 course. If not, a $500 course. This will allow you to do
coupons and discount codes. And also, generous affiliate partnerships. I feel that affiliate marketing is one of the most successful avenues for getting sales of your online course because people have skin in the game. And people who have enjoyed
your course can also profit. So, I really think that
that’s a good model. And I would say 20 to 30% is a very healthy affiliate
revenue deal to do with people who enjoy your product. I also think doing discount codes, whenever you go on a podcast, is a really practical thing to do. Something I’ve also done is I have an online membership site. This is a different model. And I’ve done a whole
nother video about that. I’ll make sure I link
that up for you guys, here and in the description. But what I would say about that it is that online membership groups are a great way to validate the market for your online courses. And you could provide a huge discount or even give it away to your group members and that’s how you get
your early testimonials and your first affiliates for
selling your online course. So, I think that these
are some practical tips for getting started, with
selling online courses, making your first online course. And again, I would encourage
you to check out Kajabi. They do have a trial so
definitely check that out. And if you use my discount code by using the affiliate link down below, robertoblake.com/kajabi, you’ll be able to go ahead
and get a 15% discount, when you decide to start
a Kajabi membership paid so that you can go ahead and build your online course
or your membership group. So, again, thanks, Kajabi for hooking up the Create Awesome community
with that discount code. Anyway, guys, I hope this
gives you some perspective on how you can use online
courses to make passive income. Just remember that when
you do membership sites, unless you’re selling a product, that’s active income instead of passive. If you’re doing a group membership, where you’re communicating,
doing Mastermind calls, you’re servicing that group. So, that is an active income stream. That’s how I do it. But there are subscription models that you could do that are passive that might involve download
products or other things. And again, online
courses are very similar. And I think that Kajabi is a
great and simple to use tool if you want to get started
with either of those things. I will be covering other
online course platforms here on the channel. But I kind of like
focusing on one at a time, when I do these videos and mixing it up. I intend to do a
comparison of what I think are the top three platforms
for online courses. So, what I want you guys to do is this, if you have questions
about online courses, let me know in the comments section. I will try to answer as many
of those as I possibly can. I hope this video was helpful. Like this video if you like it. Don’t forget to subscribe. Check out the other awesome
content on the channel. I’ve got tons of things that can help you make money online. And a lot of the ways that I’m currently making money through this YouTube channel
are outlined in that playlist. As always, you guys, thanks
so very much for watching. And don’t forget, go out there and create something awesome today. Take care. (gentle hiphop music)