How to Sell Advertising Space Online. Got online advertising space to sell? It’s easy to link up with buyers and provide
a place to promote their campaign. You will need Online assets Internet marketing
research firm Online ad space Pricing plan 3rd-party ad networks Buyers Media plan Follow-up
and personal relationships (optional). Step 1. Identify the assets that you can offer to
advertisers looking to buy online advertising space. Use an internet marketing research firm to
provide buyers with data on your visitors, including their ages and locations and the
time of day they visit your site. Step 2. Use the number of pages your website has to
determine the inventory of online ad space you can sell. Then, devise a pricing plan for your assets
based on your inventory and marketplace demand. Be careful of having too many ads on your
site, which can turn visitors off. Step 3. Approach a third-party ad network, which manages
and provides advertising for numerous websites, about purchasing your online advertising space
to begin earning income from your site. Step 4. Learn about more profitable potential buyers
through trade publications, trade shows, and industry networking events. Then, connect with these buyers and publicize
that you have space to sell that can help them meet their marketing goals. Try to leverage personal relationships in
sales pitches — buyers are more likely to purchase from people they know. Step 5. Found someone interested in buying your online
ad space? Devise a media plan that meets their goals
and present them with a proposal that you can deliver on; then, negotiate until you’re
both satisfied, seal the deal, and launch the campaign. Step 6. Once the campaign launches, provide customers
with metrics on how their ads are performing, and make suggestions on how they can improve
their advertising to achieve better results. Remember: a satisfied customer is more likely
to become a repeat customer. Did you know In 2009, Yahoo.com generated
revenue of $6.5 billion from online ad sales.