Today we are opening the doors to Oberlo
HQ to bring you some winning product suggestions. So rest easy and make
yourself at home while we walk you through a proven
product niche for dropshippers. Hi world how’s it going it’s mark from Oberlo, this is
Show and Sell, the weekly series made just for dropshippers. We share tips and
product recommendations that help online store owners get sales. So consider
hitting a notification belt to ensure you don’t miss us next week. Today we are
diving into the home decor niche and we’ll kick off this video by looking
briefly at what home decor is and why dropshippers get results selling
products from this niche. Then we’ll look at five home decor products that I have
picked from the Oberlo marketplace. They will give you a good idea of what
products are selling in high numbers right now, as well as an idea of the
range of home decor items you can dropship through Oberlo. After that, we’ll
look at ways you can run a successful home decor business online. And to finish
I have a special home decor bonus for those who stick around to the end. With
this bonus you can get right to work on Facebook advertising in the home decor
niche. And what we’re giving you is free. Not bad for just watching a video, huh?
Alright, let’s get down to it what is home decor and why might you consider
selling home decor online? The home decor niche is made up of products that
enhance the aesthetics and atmosphere of a house. Products in this niche include
paintings, frames, posters, wall mirrors, furniture, vases, decorative stickers;
pretty much anything you can imagine in a house that is there for its beauty and
appeal. Now that’s the “what is it?” taken care of, now for the “why home decor?” part.
Our data shows that the home decor niche consistently generates tons of sales for
dropshippers. We know it’s a niche that gets results. Now that might be great for
those dropshippers but what about you and anyone else who hasn’t picked the
product to sell yet: What if you want to start selling home decor items too? Well
you can. According to a report by Allied Market Research dot com, the global home
decor market is expected to hit $664 billion
in value by 2020 growing by 4.2 percent along the way. That’s a huge increase and
a promising sign if you want to join this market and start dropshipping home
decor. Alright, that’s some useful context to know for this niche, so let’s
head into the overload app to see the five products I have picked out
for today. These home decor products have been generating considerable orders
recently. If you’re ready to start dropshipping you may consider them for your
store. First off we have this dreamy night sky wall tapestry, which
immediately transports your customers to a magical starry forest right from the
comfort of their own living rooms. Second we have this Technicolor lion-inspired
artwork for the home. But hold on, what’s that in the product title? It says “DIY”. This
is a paint-by-numbers product and it is shipped to your customers unfinished. But
the charm here is that they get the privilege of bringing the lion to life
in a blaze of color using their own hands. The next product is hands-on as
well. This is the wall sticker scratch-off world map. With this map the
owner is able to record all of their travels anywhere in the world simply by
scratching off the layer of material on that country. The fourth product is this
vinyl based wall clock, which would jazz up any room or hallway in the home. And
finally we have this 20-piece incense cone set. It comes with a sweet and tiny
Buddha burner to complete the spiritual mood that this home decor product brings
to the household. Okay, what did you think of those products? They’ve certainly been
generating plenty of sales recently but how exactly have merchants been getting
those sales? Over on the Oberlo blog we got to ask that question to a duo of pro
dropshippers who made mega bank selling home decor products. There’s a link to
their dropshipping success story in the description below. But let’s get to know
them a little bit now because their story is relevant to this video. These
two guys are Jackie and Albert. They started their home decor store as an
experiment. Sort of like a case study to help them
get more clients for their marketing consultant work. Well what an experiment
it turned out to be. They have since generated over $700,000
in revenue and they are set to exceed a million dollars in less than a year. So
how did they do it? To begin with Jackie and Albert tested out several home decor
products with Facebook Ads. They finally landed on one that paid for
its own ad campaign as well as the campaign’s of other products that they
had tested before. Then they took that product over to Instagram. Albert told us
that what was key was that they could use excellent pictures of their products
which were shot by professional photographer. These images were actually
part of the products listing when they imported it to their store. They didn’t
have the pictures taken themselves but that shouldn’t stop you from investing a
little in product photography anyway as we are about to see that it
make all the difference with a home decor store. Jackie and Albert set up a
carousel ad on Instagram. It was nothing spectacular; a simple
carousel ad like this one that appears in the Instagram newsfeed. Jackie and
Albert’s customers could scroll through the various colorways of their product
before clicking through to make a purchase. The product continued to sell
and from there they scaled up into the six-figure business they are now. There
is a lot more to Jackie and Albert’s story and it’s a great example of the kind of
hustle you have to put in if you want to make a success of dropshipping. So go get
inspired and read about their journey, but do it after this video because I
have a pro tip for you now that’s going to help you get your hands on great
photography for your home decor products. It’s a hack many home decor
dropshippers use. The trick is to find influencers and bloggers that fit the
home decor niche. Why? Bloggers and influencers already know the importance
of having good imagery on their feeds. They rely on it for likes and shares and
engagement, so they will have the camera equipment needed to take good pictures
or at least the means of getting access to such equipment. Get in touch with
bloggers and influencers and send them free samples in exchange for product
shots. And bingo! You don’t have to spend time and energy arranging photo shoots
and hiring expensive gear for your pictures. Simply arrange a deal with your
blogger or influencer whereby you get image rights too. And there you have it:
great images you can use in your own marketing and advertising. And just like
the lion painting, let’s not forget that you can always do it yourself if you
really want to. We can help you get it right. Just watch the seven-minute video
all about tips for taking beautiful product photography. Alright we’ve seen
a couple of quick examples of how the pros do it, now it’s time for us to set
you up like a pro two. I’ve left a link in a description below click it and you’ll
land on the Oberlo website. There you can find a Facebook advertising audience
recommendation. We created it for the home decor products we showed you today.
It’s good to go immediately, let us know if you download it. Are you tempted to
join the home decor niche? What kind of product would you like us to look at
next? Let me know. I will answer you in the comments. Thank you for watching and
until next time: learn often, market better, and sell more.