Today’s show is all about a category
that generates a lot of money for dropshippers in the ten biggest markets
across the world, but there’s plenty more to it, so stick around for today’s video
because I promise to reveal all in just a moment. Hi world has a going? It’s Mark from Oberlo welcome back to Show and Sell, the series that brings quality product
recommendations and sales tips to dropshippers. If you find this video
helpful, then consider turning on the notification bell. Today we’re looking at
a product that’s in a great niche for dropshipping: men’s clothing and
accessories. This is a unique niche to choose and I’ll tell you why in the
first part of this video; in the second I’ll recommend an awesome product to
sell within the men’s clothing and accessories niche. I’ll tell you why this
product is great for dropshipping and then we’ll look at a few ways of how
merchants can sell them. And then I have some final resources to share that can
make running your men’s clothing store much easier – including a quick tip on one of the best performing markets for men’s clothing. So you can feel smart about
your targeting strategy before this video is even over. So how do we know
that men’s clothing makes money for dropshippers? It’s all because of
something called GMV. It stands for gross merchandise value and it refers to
the amount of money Oberlo merchants pay to their suppliers for their products.
But remember in dropshipping merchants don’t pay suppliers unless they’ve made
a sale. So in essence, when we see high GMV, we know that merchants are making
sales and turning over high revenue on their products. Because what kind of
store owner would pay lots of money to their supplier and not price their
products in a way that makes them healthy profits?! Men’s clothing and
accessories is consistently one of the top five categories for GMV – as we can
see in these graphs. Alright, now that we know what GMV is, and we know a little bit more about today’s, niche it’s time we took a look at a trending product
from men’s clothing and accessories. Hoodies! Hoodies are a great item to sell
because everyone wears them. Actors, sports stars, high school kids, adults, men, women, girlfriends steal them, everybody loves hoodies. But what hoodies do they love the most? Well, classics like these never go out of
style: plain, thick, and available in a multitude of colors these kinds of
hoodies are really popular among customers – as we can see from these
reviews and order counts. I will leave a link to these hoodies on Oberlo
in the description below. 4.7 stars from 5, out of over 700 reviews is very
impressive, as is the orders count of over 1,500 in the last six months. Now
Black Friday is almost here so I’d like to give you a black friday hoodie tip
for this year. This Google Trends graph shows search interest for a specific
type of hoodie: the 3D print hoodie. That spike right there, the biggest one on the graph, that’s Black Friday weekend of 2017. So if we follow the trend, it’s
pretty safe to say that 3D print hoodies might also be big this Black
Friday. Now what 3D hoodies can you sell in your
store? How about three-dimensional bad boys like this cosmic piece of hoodie
artwork, which has an out-of-this-world customer rating of 5 out of 5 stars from
over 200 reviews. Or this wonderful wolf print hoodie, which has received one
third of its orders in the last 30 days. Or this 3D hoodie, which artistically
transforms the yin yang symbol into cats… of course – and plenty of customers love
it, just take a quick look at those product statistics. 3D print hoodies have
been growing in popularity and interest over the last few years. Their eye
catching prints are ultra cool and novel and they allow people to express
themselves in ever-unique ways with a garment that’s pretty straightforward.
They’re a bit more lightweight than the plain hoodies we saw earlier, meaning
people can wear them in hotter months and in colder seasons simply add a
thicker jacket to keep them warm when they’re outside. Now that’s all great to
know but how do we go about getting sales for these hoodies? You can start by
focusing on what sets each hoodie apart from the others on the market. That means taking things like the lion print on this 3D hoodie and getting the most
out of it in your marketing. After all focusing on the line element allows you
to target a niche market of lion lovers. A niche that is quite specific and yet
still averages between 1 and 10,000 searches every month. Well crafted
product descriptions, a product-specific set of FAQs, and a blog to boost
your efforts will all help you optimize your store for search engine visibility.
And it can get you in front of those thousands of people who are looking for
lion hoodies online every month. You can also target these people on Facebook by
segmenting an audience that likes “Lions,” “online shopping,” and “fashion.” And over on Instagram, why not post pictures of your lion hoodie using the hashtag, no
surprises here: #lionhoodie. It has a few hundred posts and it’s a super relevant
channel for you to promote your 3D lion print hoodie.
And surprise surprise, there’s our lion hoodie sitting king of the hashtag
jungle right in at number one spot. That fills me with *pride*. But what about
hoodies that aren’t as interesting as wolves and the universe and lions, like
our plain hoodies? Well, if we promote them smartly and make them interesting
they might just be in with a chance of sales. You can do that by making a
Facebook video ad for your plain hoodies. If you do go the extra mile and do this,
Facebook charges you less for advertising and you end up with a higher
chance of making conversions. Take a look at this: here’s an interesting way of
folding a hoodie that we filmed earlier. Many people may not have seen this kind
of folding technique. It’s super simple and in a few steps you have a practical
way of storing hoodies in tight wardrobes or in your suitcase when
you’re traveling. Regardless of whether your customers know this technique or not, you can advertise this hoodie as an “ideal storage hoodie” or an “easy fold
hoodie,” and then use the video as a demo ad to entice customers to your store. You
can do this in minutes using a smartphone. Just give it a try! Demo ads are
powerful assets for your marketing, and as you see here they’re not that
difficult to produce. Now if you run a store with a multitude of plain hoodies
in a bunch of colors make sure your ad leads users to a collection page. That
way you can see which colors or variants of your hoodies get added to customers
carts the most. And then you can run retargeting ads on products that you
know are more popular than others. Alright, it’s time now for those hoodie
goodies I promise to share earlier. If you source your hoodies from an Asian
supplier then you’ll love the first resource I have for you. This video here
is all about Asian to US and European clothing sizes. It lasts three minutes
and answers some important questions that can save you, your men’s fashion business, and your customers hours in questions research and returns. My second goodie is a great app called Instagram Shop There’s a link to it in the description
below. Instagram Shop gives your customers the
option to purchase your hoodies quickly, easily and directly from your Instagram
profile. And the app’s analytics section lets you see your best performing images
for events like impressions, added to cart, and conversions into real sales. If
you are already in or thinking about joining the men’s fashion business
online, then this tip is for you because I’m going to reveal to you the market in
which men’s clothing and accessories generated the most
GMV in 2018. it’s good old Germany, where we’re filming this video right now.
Germans simply love spending their money on men’s clothing and accessories, as
this category ranked number one for GMV and came in at number 5 for overall
sales this year. As they say here in Germany, everything has an end, except the sausage, which has two. And that brings us to the end of this episode of Show and
Sell. Are you selling hoodies or other men’s clothing products? Can we help you
with your men’s fashion marketing? Leave a comment and I will get back to you.
Thank you for watching, and until next time learn often, market better, and sell
more.