In the past six months, nearly three thousand
people bought today’s featured product. I’m getting all misty-eyed just thinking
about that kind of profit. Can you guess what it is? Hi world how’s it going, it’s Mark from
Oberlo. Welcome back to Show and Sell, the series
where we dig deep into the Oberlo marketplace to find products that are likely to sell fast. Today we have an awesome product in store
for you. Oil diffusers. This is just one example of the range of great
oil diffusers available on Oberlo. In the next few minutes, I’ll tell you why
oil diffusers are popular and how you can start selling them. I’ll even give you exact sales numbers for
the oil diffuser you see here. Oil diffusers have emerged as an alternative
to the scented candle. And they’re a hit. These bad boys are flame free and 100% safe. They simply pump out billowing plumes of fresh, fragrant water that make rooms smell
pleasant. All you need to do to work one is fill it
with a small amount of water, a few drops of scented oil, and then plug it into an electrical
socket. First, let’s talk about why oil diffusers
are trending. In 2016, an American market research firm
called Kline valued the home fragrance market at an enormous six point four billion dollar
business at retail level. Simply put, a lot of people are willing to
spend a lot of money to make their home smell pleasant. And diffusers not only make your home smell
good, they make it look good too. Their sleek shapes help them stand out from
other home fragrance products, like liquid electricals, plug-ins, sprays, and scented
candles. If you’re interested in selling oil diffusers,
there are three things to keep in mind when setting up your store. First, oil diffusers are seasonal. A search for ‘oil diffuser’ on Google
Trends reveals that searches for this product begin increasing in September and reach their
peak at Christmas. Whatever the reason, the interesting thing
to note is that, every year since 2014, the number of searches for oil diffusers around
the holidays has gotten higher and higher. All of this means that you should start importing
oil diffusers to your store now if you want to take advantage of record-setting interest
in this product in the fall and winter of 2018. Second, a note on terminology: You’re going
to want to watch out for typos and inaccuracies when it comes to listing these products in
your online store. That’s because terminology is important
in seizing upon the oil diffuser search volume. People are searching for oil diffusers—not
air , not home diffusers, and not even a common misspelling, oil … difuser? That’s oil diffuser with one ‘f’ . So
make sure all of your product descriptions make it clear that you’re selling oil diffusers. And third, if you sell oil diffusers, remember
to sell the essential oils that go with them. Essential oils are great for re-engaging customers. If someone has already purchased your oil
diffuser, you can email them every time you add a new essential oil to your store. This gives customers a new reason to come
back to your store and make another purchase. But perhaps we should back up a minute. How do you get people to buy oil diffusers
in the first place? If you’re running Facebook ads, you’re
going to want to target people interested in holistic health and aromatherapy. In the U.S., this market tends to be mostly
women over the age of 35. The great news about this demographic is that
they tend to be more responsive to Facebook ads than the average Facebook user. Among all Facebook users, the median number
of ads clicked is 13. Among people interested in holistic health
and aromatherapy, it’s 42. Now for some sales numbers! This particular oil diffuser is available
from Oberlo Supplier Armor Houseware. It’s easy on the eye and the nose. And the people who have purchased it online
agree. It has an average rating of 4.8 out of 5 stars, from a whopping one thousand one hundred and
thirty customer reviews. Here we see that in the last month, forty
customers purchased this exact oil diffuser. And this section here shows us the same data
but for the previous six months. In total, dropshippers sold two thousand seven hundred and seventy six of these oil diffusers
in the past six months. Do you smell that? It’s the sweet aroma of dropshipping success. We pulled these numbers from our new product
statistics. Data points like these ones were generated
by Oberlo to bring merchants intelligent information. They’ll help you make smarter product decisions
when you import items into your store. These are really helpful. So I encourage you to go and have a rummage
around in the Oberlo marketplace to see for yourself! I have included a link to a quick post that
explains these new filters in their entirety. For online customers, you might like to film
a demo of your oil diffusers in action and upload it to YouTube. Some people may not understand how this product
works, especially if they’re used to candles or plug in fragrances. Reduce any barriers to purchase by showing
potential customers how easy it is to use oil diffusers. If you’re marketing this product on social
media, you’re in luck. Oil diffusers are stylish products, and therefore
well suited for Instagram promotion Instagram yields some interesting insights
into who is buying these oil diffusers—and, relatedly, which influencers are comfortable
promoting them. If you sell particularly pretty oil diffusers,
consider reaching out to interior design influencers. If your oil diffusers are more functional,
get in touch with mommy influencers on Instagram, who might be happy to recommend a product
that makes their hectic homes smell heavenly. When posting your own Instagram content, keep
in mind that the hashtag #oildiffuser isn’t nearly as popular as related hashtags, such
as #aromatherapy and #essentialoils. Hint: #essentialoilsrock is a great hashtag
because it’s got one hundred thousand posts—it’s popular enough that others follow it but not
so popular that your posts will be completely lost in the mix. Here’s a quick and easy way to generate
content for your oil diffusers on Instagram. Try using the popular Instagram app Boomerang. Boomerang is a free app. Use the app to create mini videos that loop
back and forth. with one click, you can share them on Instagram
and many other channels.. Boomerang is super simple to use: Open it
up, tap the boomerang button once, and the app does the rest by shooting a burst of 10
photos before turning them into an eye-catching mini video. Here’s a Boomerang we made for our oil diffuser. We simply placed it in a beautiful home setting
so our potential customers can imagine it in their own living rooms. We switched on our oil diffuser and captured
the moment the mist begins to rise out of the funnel. Pretty cool, huh? So, what’s your take on oil diffusers? Would you add these to your store, or your
home? Let me know in the comments, and I will write
back to you. Thanks for clicking play on this video. Until next time: learn often, market better,
and sell more.