Hi, it’s Wes from Printful. Fun Fact. 29 million Americans said they owned jewelry in 2018. In Europe, jewelry sales exceed $ 32 million. Recently jewelry made its way
into Printful’s catalog as well, in the form of custom-engraved
silver bar bracelets and necklaces. So in the next couple of minutes, you’ll learn: why it’s a good idea to sell jewelry how to price it how to market it. Whether you’re a new player
in the ecommerce business or a well-established online merchant subscribe to our channel
and switch on notifications, so you don’t miss the latest content on ecommerce marketing
and practical tips for your online business. Jewelry is a premium product
that has high profit margins, especially when it’s made
from precious metals, such as gold or silver. When it comes to production techniques, engraved jewelry is one of the main trends right now because this technique allows you to create minimalistic and sleek jewelry that attracts the eye. That’s why Printful introduced
engraved silver bar necklaces and bracelets that are custom-made on demand
and shipped for free to anywhere in the world. In addition to that, Printful
can be connected with online marketplaces that are well known
for their extensive jewelry collections, so you can access customers
who are interested in buying custom-made jewelry. Let’s take Etsy for example, this marketplace has
over 39 million active buyers, and personalized jewelry is one
of Etsy’s best selling categories. Other ecommerce veterans like eBay
with its 167 millions users worldwide, or Amazon’s constantly
expanding global marketplace allow you to take your personalized
jewelry on an international level. If you already have an established online store, you can introduce jewelry in your product catalog, or step up your ecommerce game
and experiment with multichannel selling. This way you can find new target audience
and plenty of data for market research. Of course, the competition on these platforms is high and it takes time and effort
to tackle search algorithms and optimization of your product listings, but the results can be well worth it. Make sure to check out our integrations page
to find the best Printful integration for your needs. When you’ve decided where to sell jewelry, it’s time to think about the right price for your products. The price consists of many factors. First, you need to do
some market research to see what the competition
you’re up against offers. There might be some
really cheap options out there, but keep in mind that you’re offering a premium custom-made product
with free worldwide shipping. What’s more,
some of the ecommerce platforms offer a personalization option
that allows your customers to put their own designs
directly on the products. All these factors can significantly
increase the price of the product and give yourself plenty of room
to play around with the price. You can also experiment with
how the price appears on your store and apply psychological pricing strategies. One of such strategies for premium products
suggests rounding up your pricing digits. Let’s say product is priced at 59.99, by rounding it up to 60,
you remove the sense of a deal and portray the product
as an item of luxury. You can read more
about different strategies in our blog article
on marketing expensive products. I’ll leave a link in the description below. When you’ve decided on the price,
it’s time to think about marketing. Here are a couple of strategies you can try out. Jewelry is an evergreen product, and it makes a great gift
on personal special occasions, as well as national holidays. Since every season is packed
with various holidays and celebrations you can pick an event
that makes sense for your store, for example, Mother’s Day, and create
special campaigns to promote jewelry. If you have a best selling product
with text based graphics, for example, a t-shirt, it’s easy to create jewelry
with the wording used in those designs. This way your jewelry product is seen
as a part of a single collection and creates a perfect
opportunity for a cross sale. Similarly, if your store has a wide
and loyal brand following, create bracelets and necklaces
with your branding, so your most loyal customers
can act as brand ambassadors. Another way is to experiment with
limited editions of personalized jewelry that’s exclusive to your store. Add a countdown clock to motivate
your customers to make a purchase by creating a sense of urgency. If the limited edition campaign is successful, you can add jewelry products
to your product range with a “back by popular demand” announcement. This way you can test out
your customers’ response and make sure they’re not surprised
seeing a new category on your store. Product personalization is also a great
marketing tool you want to capitalize on. This works well if your store is integrated
with WooCommerce, Shopify or Etsy, because with the help of product
personalization tool you can put the customer in control
of creating their own designs. Don’t forget to include
guidelines in the product description to notify your customers
of the possibilities they can explore when working on their own product. Whichever strategy you choose, make sure to optimize
the jewelry page for SEO. Identify the keywords
that people search for in your niche, and update product descriptions
to target those keywords. If SEO is something
you’ve encountered for the first time, after this video watch
our introduction to the basics of SEO that can help you get
a better understanding of it. You also need great photos
for your jewelry products and promotional material, as this will communicate to your client the quality of the premium
product you’re trying to sell. You can always use the product mockups in our Printful Mockup Generator
that are available for free. You can also use paid services
like Placeit as an alternative. But the best option is to take
the photos with your product samples. The photos should look aesthetically pleasing, eye-catching, and, most importantly,
Instagram friendly. These days, Instagram has become
one of the most powerful tools for marketing. Instagram is the new creative version of Google. I mean that’s where everyone’s
going now to do all their search. They’re searching for hotels,
places to travel, new brands to try, clothing trends, what celebs are wearing,
doing and visiting. Everything. You can use it to your advantage
by creating a business account, linking it to your ecommerce store
and then tagging your products in the posts where they’re featured. We have a step by step guide
on Instagram marketing, so check it out after the video, I’ll leave the link in the description below. Also, don’t shy away from asking
your most loyal customers to help promote your jewelry products. Include a section on your store
that contains client testimonials, user-generated photos, and reviews that serve as evidence of
customers enjoying your products. Again, if you have an
Instagram account linked to your store, customers can always tag your brand
in their pictures with your products. Let your customers know how they
can show off their new products by adding a custom message
to their order packing slip, which Printful allows you to do. Always plan out
the launch of your new products and make sure that they
tie in with your brand image. Jewelry has shown impressive
numbers in sales across the world and has potential
for high-profit margins. You can use methods
that we have mentioned to experiment and see
what works best for your store. Got any other tips on how to sell jewelry? Leave them in the comments below, I’d love to know all about them.