hi I’m Nanci and this is direct marketing so in this video I’m going to tell you how direct marketing is so different
from persuasion and why you should be using persuasion instead so for your
business marketing you should be using persuasion and not direct marketing
sales marketing is just like saying buy this thing because I’m selling it and
the answer would be yeah and they would go away using persuasion in marketing is
just like telling high you you want to be like that you should be buying this
finger using persuasion in your marketing is just like persuade people
that you’re paying that thing that you’re selling going to help them be
like that because they certainly have some kind of model in mind and they want
to be just like that that’s why we use testimonials sometimes and VIPs to say
that our product or service is good so using persuasion in marketing is just
telling people that they’re going to be like that if they buy your product or
service that’s what persuasion in marketing is about if not manipulating
people is not mesmerizing if not compelling is just telling people that
they can be just like what they want to be if they buy your stuff they buy your
product or service and you shouldn’t even think about using or not using
persuasion in your marketing because without persuasion marketing doesn’t
even exist marketing will never be saying hi I’m selling this thing so you
know when you get a spam email that maybe goes in your junk mail 95% of
those emails are direct marketing you do not know them and you never gave them
the permission to tell you that they’re selling that thing you should be using
permission marketing you got to persuade people that what you do is what they
want and then sell them your product or service let’s firstly you’ve got to tell a
story you want to tell them that your product or service is going to help them
to achieve that goal that they have in mind it’s going to help them be like
this model that they want to be and that’s what
Marketing personas are good for so you’re going to find out what’s the
model that they want to be because yeah we are all humans so we all act in
certain way so you can presume that someone leaving some kind of life is
dreaming to be like something else and using persuasion in marketing is
just that just telling them that they are going to be what they want to be of
course then you got to deliver that promise and your product or service
should be actually doing that thing otherwise it’s fraud and that’s it
that’s why you should be using persuasion in your marketing like the
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