In a world of global commerce and competition,
excellence matters above all else. Outstanding brands distinguish themselves through collaborative
enterprise, creative marketing, and superior products. These are exceptional brands which
stand apart, elevating themselves to the prestigious distinction of being named a Superbrand. Participation in Superbrands is by invitation
only, and offered to the most outstanding brands in their field. Attaining Superbrands
Status strengthens a brand’s position, adds prestige, and reassures consumers and suppliers
that they are buying the best brand in its category. Nu Life is a Superbrand. Established in 1991, Nu Life was a pioneer
in Asia’s Functional Nutrition industry and holds the distinction of being the region’s
first provider of Functional Food Concentrates (FFC), through a direct selling model. Immersed in a trillion dollar nutrition and
wellness industry that continues to grow, Nu Life has been offering its high quality
nutrition products for more than two decades, while giving its distributors the opportunity
to build their own prosperous futures. Nu Life’s mission is to improve lives through
a holistic approach to wellness, through high-quality nutrition products which include organic,
concentrated and 100% naturally occurring nutrients. The product-customer relationship is only
half the equation in a direct selling model that provides knowledge-based products. The other half is the relationship the company
has with its distributors. To recognise and reward distributor achievements, Nu Life offers
an innovative and generous award and bonus system. In 2013, the company launched the
Dream Housing Award which enables winners to buy, or even rent their dream home. Support offered to distributors includes comprehensive
events, seminars and marketing campaigns”. As a responsible corporate citizen, the company
also continues to pledge its service to the community by actively participating in charitable
events including the Walks For Millions and the Joyful Foundation, to name just a few.
Over the years, Nu Life has donated more than 30 million Hong Kong dollars. Through many years of dedication and hard
work, Nu Life has received more than 50 prestigious awards, certificates and achievements worldwide,
including recognition as a Superbrand for three consecutive years, and recognition as
one of Hong Kong’s Most Valuable Companies in 2011. Nu Life has always placed customer satisfaction
at the core of its decisions, and follows the motto “Products You Trust” by maintaining
the philosophy of “only selling products that we, and our families, take.” Superbrands: The most respected universal
seal of enduring excellence.