Público is one of Spain’s
leading digital newspapers. In the recent comScore panel
in November we had four and half
million readers. In 2009 I was given the chance
to join the newspaper. I didn’t hesitate for a second
when they asked me, and I’ve been here since 2009 –
and I’m very happy. Google Ad Exchange,
synchronised with DFP, gives us something essential
as a media organisation – and that’s the ability to sell
absolutely all our online impressions. Because we do it in real time,
we get a different price, so we know
we’re always getting the most that anyone
is prepared to pay. Público is slowly but surely
becoming a leader among Spanish digital newspapers.