Think of Google Shopping as your little matchmaker. Say you sell a set of these or some of those or a pair of these… Someone out there is searching for what you’re selling and Google Shopping helps them find you. It gets your products on Google other sites and in front of mobile shoppers. Just upload your inventory in the Merchant Center​ create a Shopping campaign in AdWords and there you go — …your products are online in a format that shows shoppers you’ve got exactly what they’re looking for. And you only pay when someone clicks through to your site so Google Shopping can help you get big results on a smaller budget. Reaching customers who love your products as much as you do is a win-win. And that’s exactly what Google Shopping helps you do.