PUSH OF A BUTTON.>>OH, BEAUTIFUL!>>TOO EARLY FOR AN “ELF” CLIP? NO, BECAUSE CHRISTMAS HAS COME EARLY FOR AMAZON CUSTOMERS NOW THAT THE COMPANY HAS INTRODUCED SHINY NEW BUTTONS. IT’S CALLED AMAZON DASH.>>A SIMPLE WAY TO REORDER THE IMPORTANT THINGS YOU ALWAYS RUN LOW ON.>>Reporter: IT’S A WIFI CONNECTED BUTTON YOU CAN STICK ANYWHERE IN YOUR HOUSE FOR A CONVENIENT PUSH FOR PRODUCT PURCHASES. IT’S JUST THE LATEST WAY THE COMPANY IS LEARNING YOUR HABITS AND TRYING TO HONE ITS SELLING POWER.>>WITH PRIME SHIPPING, YOU WILL GET NEW PRODUCTS DELIVERED TO YOUR DOOR BEFORE YOU RUN OUT.>>WHAT THEY’RE TRYING TO DO IS CHANGE SOME PRETTY INGRAINED BEHAVIOR IN TERMS OF HOW WE SHOP.>>Reporter: JASON IS EDITOR AT LARGE FOR WIRED AND SAYS SOON, EVEN SOMETHING THIS CONVENIENT MAY COME TO SEEM ARCHAIC.>>I THINK THE END POINT IS YOU THINK SOMETHING AND IT’S DELIVERED TO YOU.>>ALEXA, WHAT DO YOU DO?>>I CAN PLAY MUSIC.>>Reporter: AMAZON ECHO ANNOUNCED MONTHS AGO HAS ALEXA, A DEVICE THAT LETS YOU BYPASS THE BUTTON AND JUST ASK FOR THINGS OUT LOUD.>>GIVE ME MY FLASH NEWS BRIEFING.>>HERE’S YOUR FLASH BRIEFING.>>FRANKLY, IT SEEMS WE HUMANS MAY SOON BE OUT OF THE LOOP ALL TOGETHER. AMAZON’S DASH REPLENISHMENT SERVICE ALLOWS YOUR INTERNET CONNECTED DEVICES TO ORDER THEIR OWN REFILLS AND OF COURSE, IT DOESN’T STOP THERE.>>WALMART, BEST BUY, OTHER SORT OF PHYSICAL RETAILERS ARE GETTING INTO THIS SPACE AS WELL. IT’S NOT THE CASE THAT AMAZON HAS COMPLETELY RUN AWAY WITH THIS. THERE’S STILL A LOT OF GROUND TO COVER.>>Reporter: AS FOR DASH, MORE THAN A DOZEN BRANDS HAVE ALREADY SIGNED UP FOR THIS CHRISTMAS IN APRIL BY AMAZON. ON COFFEE, ON TRASH BAGS, ON SNACKS, DO NOT STALL. DASH AWAY, DASH AWAY, DASH AWAY ALL. DON’T FORGET DELIVERING PRESENTS FROM THE AIR WAS ON AMAZON’S CHECKLIST TWO YEARS AGO. NOW IT SEEMS IT’S GOTTEN ITS WISH. THE FAA JUST GRANTED THE COMPANY AN EXPERIMENTAL AIR WORTHINESS CERTIFICATE WHICH MEANS AMAZON CAN RESEARCH HOW TO HOVER OVER YOUR EVERY ORDER. SOMETHING IT’S ALREADY BEEN TESTING IN CANADIAN AIR SPACE FOR MONTHS. THIS TECHNOLOGY WILL ONLY GET MORE PREVALENT BUT NOT TO WORRY. FOR THOSE CONCERNED ABOUT OVEREXCITED LITTLE BUTTON PUSHERS IN THE HOUSE, AMAZON